The Wizards unveiled a new look today — new logos, colors + unis. So in the true spirit of the All Ball Blog and to copy our world-famous Horry Scale, here’s a breakdown via the Sager Scale, named after TNT’s-own Craig Sager, he of the ridiculous-looking suits.
Let’s preface this by starting with what the Wizards did NOT do today — namely change their name. Longtime Washington owner Abe Pollin — who died in November of 2009 — decided to change the nickname from the Bullets to the Wizards in 1997 for all the right reasons, but they botched the actual “name” part of choosing a new name. The D.C. populace has never rallied around the name “Wizards” and never will. New owner Ted Leonsis has been pretty up front behind the decision-making process behind today’s change, but this was a missed opportunity for a complete re-brand.
As for the new logo? Um, not very original. Basically, they opened up the old logo in Photoshop and switched colors. Sure it’s an upgrade. But after the complete identity overhaul that Leonsis brought to the NHL’s Washington Capitals, this seems a little tame.
They did unveil two new secondary marks, both of which are significantly better than the old DC logo. My hunch is that the primary logo, the finger roll Wizard, will quietly be phased out (in fact, it’s not even present on the new uniforms). But still, every time I see that logo I think of this. Update: Interesting that even Wizards.com is using the new secondary DC logo instead of the re-colored primary logo.
Ah, now this is better. A nice blend of the old-school Wes Unseld-era with the early 90′s Chris Webber-Juwan Howard-era. Of the home and road jerseys, the home whites are pretty sharp while the road reds have a bit of an MLS soccer vibe to them. Not sure about the shorts piping and the back of the jerseys seems a little too busy — I’ll reserve judgment on those until we see how they look on court during an actual game.
3.5 Sagers. Not crazy about keeping the same primary logo with just new colors, but the uniforms themselves are a huge upgrade. Overall, a thumbs up.