ALL BALL NERVE CENTER – One of the ironic perks of fame and fortune is that after years of hard work, once you finally achieve the fortune part of the equation, the fame often renders it unnecessary. Companies want to be associated with you, the famous person, and all those things that you previously paid for are suddenly given to you for free. (At least, this is what I’ve been told. I have only worked for NBA.com for two days, so I’m still waiting for the fame and fortune parts of my contract to kick in.)
Consider Miami Heat F Shane Battier. The ten-year NBA veteran had a storied college career at Duke, and since then has had a long, workman-like pro career, spending stretches toiling in Memphis and Houston. Even if the stat nerds loved him all along, Battier has been mostly underappreciated by the casual NBA fan, who may not have noticed as he carved out a career as a designated defender and three-point shooter. But upon arriving in Miami two seasons ago, suddenly Battier was playing on the NBA’s biggest stage, alongside the brightest stars. And with one title already in his pocket, now it’s time for Battier to reap the benefits.
And one of the main benefits? Apparently it’s free beer. And we here at NBA.com are somehow complicit in this whole thing.
Apparently it traces back to a story Steve Aschburner wrote on the Hang Time Blog during Miami’s 27-game winning streak earlier this season. While talking about superstitions, Battier came clean…
As forward Shane Battier said late Wednesday night in Cleveland, “Athletes are all superstitious and even if they don’t admit it, there’s a routine and just a cadence to our days. Especially when things go well, you can see us try to replicate it.”
Exactly. Just what we suspected. And yours are …
“Nope,” Battier said. “Well, I try to drink the same beer – Bud Light – but that’s about it. You never know. I don’t want to chance luck and switch up brands, so I’m staying loyal to Bud Light.”
And then a couple of weeks later, this happened:
Now obviously Battier could afford to buy that much Bud Light, but the important thing is he didn’t have to. He made it big, and the rewards came rolling in. For free. Thanks to NBA.com.
You’re welcome, Shane.