ALL BALL NERVE CENTER — A report in the June 10 issue of Forbes magazine says LeBron James isn’t just the NBA’s MVP on the court — he’s also the MVP when it comes to moving shoes.
According to Forbes, who culled this information from the research firm SportsOneSource, while several NBA players have signature shoes that sold tens of millions of dollars worth in 2012, nobody’s kicks came close to LeBron, whose signature LeBron X made about six times as much in U.S. sales as his closest finisher (in this case, Kobe Bryant). On the come-up: Derrick Rose, who moved into the top five even though he missed the entire 2012-13 season.
There are a lot of variables involved, which you can read about in the Forbes story, but here is how the top five shook out for U.S. sales in 2012, according to SportsOneSource:
1. LeBron James (Nike): $300 million
2. Kobe Bryant (Nike): $50 million
3. Carmelo Anthony (Jordan): $40 million
4. Kevin Durant (Nike): $35 million
5. Derrick Rose (Adidas): $25 million
Also worth noting from the story: Even though he retired in 2003, Michael Jordan‘s Jordan Brand did $2 billion in sales in 2012.