ALL BALL NERVE CENTER — When we last caught up with Kevin Durant, at least in the world of commercials, he was being selected first overall in a streetball draft. Now, back in that same commercialized world, Durant is on the cement court and doing his usual dominating thing.
This time, however, he’s looking for a nickname. In this new spot from Nike, the PA announcer at this outdoor court (played by the hilarious comedian Hannibal Buress) is struggling to find a proper handle for KD, a struggle that plays off Durant’s real life. In the ad, Durant himself wants “Kevin, nickname, Durant.” But as Buress suggests, what about just “Kevin”?