ALL BALL NERVE CENTER — One of the most popular NBA-related commercials this summer stars Houston’s James Harden and Golden State’s Stephen Curry in an ad for Foot Locker, where Curry tries to stop Harden from recording an R&B track that is, well, rough. (And you can check Harden’s full track here.)
Curry’s commercial success comes on the heels of his incredible postseason run with the Warriors — the Warriors, thought to be rebuilding, finished the 12-13 season a dozen games over .500, knocked out the Nuggets in the first round of the playoffs and pushed San Antonio to 6 games before finally being eliminated. As great as the Warriors were, they went as Stephen Curry went. Curry, who had a 54-point game at Madison Square Garden and a 47-point game at Staples Center during the season, had several equally blazing performances through the Playoffs.
This summer, the Warriors made a surprising play for Dwight Howard, and then ended up with Andre Iguodala, adding yet another versatile option to coach Mark Jackson‘s lineup. it was the kind of move that seemed to say the future is now.
I caught up with Curry last week at Foot Locker’s flagship store in New York City to talk about all this stuff, as well as why he is the perfect person to produce Harden’s R&B record.