ALL BALL NERVE CENTER — Mouthguards have become something of a regular thing in basketball the last two decades, as more and more players have elected to wear them, for preventative purposes as much as anything. Golden State’s Stephen Curry has made his something of an accessory, as he constantly chews on it in between plays.
As you can see in the image above, these days mouthguards can be customized with images, or even motivational slogans, as we saw with LeBron James, who wore a mouthguard with “XVI” printed on it during the 2012 Playoffs, a nod to the 16 wins the Heat would need to win a title.
So if you’re looking for ways to innovate within the mouthguard industry, a flavored mouthguard would seem to be the next step. And lo-and-behold, check out what Curry tweeted last night…
And real quick, before you get too perplexed, it turns out “Steph Curry flavor” is actually lemonade…
Stephen Curry signs endorsement w/flavored mouthguard company MoGo Sport. Will wear lemonade flavor this season.—
darren rovell (@darrenrovell) September 26, 2013
According to the MoGo website, their mouthguards come in several flavors: blue raspberry, fruit punch, lemon, mint, orange and bubble gum.
Someone call me when they come out with a bacon-flavored version, and I’ll wear one while blogging.