NBA And Adidas Introduce Big Logo Uniforms


VIDEO: Jingle Hoops spot

ALL BALL NERVE CENTER — Over the last few years the NBA has taken more and more ownership of Christmas Day, scheduling games in what used to be a void of TV viewing. This year there will be five games on air back to back, and to make it even more of an event, the players participating will be rocking new uniforms — not only sleeved jerseys, but what the NBA and adidas are calling “big logo” jerseys. These feature team logos in reflective chrome as the focal point on the short-sleeve jerseys, paired with an ultra-lightweight short with chrome piping. The jerseys are available now online at the NBA Store.

To publicize the new looks, they’ve created a new ad, which you can watch above, featuring players involved in those games, including Derrick Rose, LeBron James, Steve Nash, James Harden and Stephen Curry. They have also dropped photos, which you can see in the gallery below.
-

BONUS! Here’s a behind-the-scenes look at the Jingle Hoops commercial


VIDEO: Behind the scenes look at the Jingle Hoops commercial

79 Comments

  1. Leggo HEAT says:

    I’m sorry but I actually like the jerseys :)

    • Animated Movie Tournament says:

      Pros: they’re not an eye sore. keep the shoulders warm. lol. they’re probably really comfy.

      Cons: they just look different and odd, but not bad.

      The unis are okaye. They’re only for one day, so hate or love ‘em, it’s a done deal.

    • lbj says:

      Nice commercial the king “LeBron” and his apprentice. Would be better if Chrish Bosh will replace Steve Nash bec Bosh is better 3 point shooter than him

  2. Leggo HEAT says:

    And this ad tops the one they had last xmas, very nice :D

  3. coby karl says:

    wow these are just putrid

  4. Bob says:

    Why are the teams doing this? Those uniforms look horrible.

  5. Michael says:

    Nice. Just like fans watching from home, the players will be wearing pajamas on Christmas day too… Great job.

  6. jason says:

    I not a fan of this new look hate really is there a place were i can vote for the look from last christmas

  7. New idea might work. says:

    Society’s main problem is the negative response to anything new. Be outside the norm and think outside the box. It’s one game once a year and it s different. Lets see how well the jersey ‘s sell before we downplay this new idea… Not a fan of the t shirts but the idea is nice.
    You will see kids in more of these than anyone…..exactly the goal behind all of this. The old school heads will watch the game, the kids will love the uniforms. NBA Marketing at it’s best!

  8. Vinícius Manhães Andrade says:

    Man… I absolutely love the ad, but the jerseys… Please don’t make the sleeve a standard! The sleeve-less jersey is the main different thing about hoops jerseys compared to other sports.

  9. RR says:

    pijamas!!! Horrible jerseys.., last year were good

  10. Skolimowski says:

    Enough with the sleeves. Just… stop it.

  11. CLIPS says:

    I blame Adidas. Adidas… I know you guys run soccer and you should solely stick to soccer. Nike please come back and show them how it’s done.

  12. Aaron says:

    You’ll never see my Celtics in uniforms like this. Praise God.

  13. LoKey says:

    Are they going to play with the basketballs too. I hope so that would be dope!

  14. James says:

    Sorry, but these look like high school volleyball uniforms… not NBA uniforms.

  15. juneauz says:

    I like them a lot, actually

  16. NyK says:

    Nice shirts….do they come in men’s?

  17. Prankster says:

    Uniforms look sick!!! I hate the heat, but love their uniforms the most out of all these (except maybe the Bulls uniforms) but can we change the Laker uniforms please? Those look horrible

  18. AXWELL311 says:

    these look like womens short sleeve shirts..look @ pic #2..I mean gimme a break

  19. Game Time says:

    They look like girl jerseys.

  20. sqwills says:

    these unifirms look really nice there different and unique, i approve!

  21. RydA says:

    They look childish…

  22. MIk3 says:

    Wheres Kobe???

  23. Yari says:

    They look like Netball players, really not feeling it.

  24. Big RAY RAY says:

    the uni logos are nice, but the sleeves suck… get rid of the sleeves and the tight uniforms. can u let the players breathe. the sleeves do actually affect shooting in a negative way

  25. Robin says:

    I would buy and wear those like a normal t-shirt but NBA should stick to jerseys. I still like them though just as long as they don’t wear those for every NBA games.

  26. dd def says:

    WAAAAAAY better than last year’s unis. these, i think, are actually pretty hot.

  27. Willo says:

    Love the ad, The jerseys look like crap, so as long as no one buys them they will go away soon.

  28. flight35 says:

    aaahhhmmm, BASKETBALL? SOCCER? what? how bout change the name or logo of a jersey for something commercial…like AMAZON, CITIGROUP, FORD, for more money ha what u think? NBA? naaahhh…

  29. Alex says:

    HORRIBLE, Adidas please let the shirts like always, with the traditional shirt of basketball. The real fans never will buy these shirts. They are trying like rats in a lab which shirts we will buy. But those shirts are ugly. I don’t know in USA but in Europe, in all events I went of NBA, I never saw anybody with this shirts. And these shirts can be buyed in NBA Store? Why I never saw anybody with these shirt? Easy, are horrible

  30. Aaron Smith says:

    These short sleeve “jerseys” are the worst idea in the history of the NBA. This is worse than the Andray Blatche (Washington: three years, $23.4 million) contract. Please don’t ever use T-Shirts for game jerseys. MAJOR FAIL ADIDAS, I don’t want to wear Adidas for a long time because of how ridiculous these game shirts look on the players.

  31. spuraddict says:

    I don’t know it looks like something a church or high school team might wear. Come on Man, these are professionals not guys getting together for a pick up/league games. The traditional uniforms are way better.

  32. Shane says:

    WOW, love these players in this ad!

  33. Shane says:

    swish after swish after swish and than lebron with the dunk! OH MAN

  34. Kyrie Irving says:

    Why didn’t they invite me to this?!!?!?!

  35. Jaydee says:

    I dont know why everyone is hating on the jerseys. I think its a cool new refreshing look

  36. Ian Maffett says:

    Those jerseys are JUST AWFUL!!!

  37. pokie says:

    What’s next? Those footie-pajamas with the butt flap?

  38. TruthHurts says:

    The truth is the athletes will complain in a year. They sweat so much and this jersey will slow them down

  39. Wow the NBA is taking this christmas day thing to a whole new level every year . . and did I see somebody say that chris bosh is a better shooter than steve nash ? Man, whoever you are, you’re seriously way over your head boy !

  40. Ivan E says:

    The sleeves kill it

  41. TheAll-Star136 says:

    I actually like this. Too bad that it is only for one game.

  42. Jeff says:

    about to get the Los Angeles Clippers Christmas jersey and wear that at the clippers game on December!

  43. MG says:

    These uniforms are ugly but why isn’t a Nets player in this commercial. They are using these Christmas jerseys as well.

  44. qucee says:

    Basketball jerseys do not need sleeves. I just can’t understand the hype….this is Basketball not Soccer.

    • Monstro says:

      Prepare for advertising companies on the real estate of the jerseys. The NBA has to slowly transition the fans into accepting them.

  45. Aaron says:

    They should put the jingle bells on the nets when the games are being played…that would be cool

  46. NyK says:

    I would hope who ever is in charge is smart enough to keep advertising off of jerseys. How long is Adidas contract as official uniform provider? I hope it is ends soon and Nike or Champion gets the next contract.

  47. noaadye says:

    If it aint broke, don’t fix it. These jersey’s are terrible. Stop it Addidas, please..

  48. The nJason says:

    Raw , but that chris bosh skit never again 13 all day Mr. Nashsty .

  49. Ludo says:

    Absolutely ridiculous

  50. Beyne says:

    Some are really nice like SAS, Miami, GSW

    The knicks and celtics though… oh MY GOD NOOOOO

  51. abc says:

    i want them really bad but $110 is a huge ripoff maybe like $50 would be better

  52. John A says:

    I guess that chrome ball is for promotion only.

  53. Oh lord no. says:

    nba. no.just….nooo….. this is basketball, a real sport, not soccer, which isnt a sport. dont even try.

    • No - oh lord no says:

      What Americans call football is not a real sport. Soccer as you call is a real sport and the biggest one in the whole world.

    • No - oh lord no says:

      Soccer most certainly is a sport. What Americans laughingly call football isn’t though. As for the jerseys if you remove the sleeves and have the players number on the front with the logo they would be good.

  54. Hugh says:

    I’m not sure why Bosh’s agent is on here drunk and saying that bosh is a better 3 point shooter than Nash…..I mean when you post a bold comment on a major site like this, you might want to have your facts straight using logical statistics( like 67 for 132 instead of 2 for 4) and the afore mentioned actual game performances. u might as well have said Shaq id a better free throw shooter than nash – but then you’re not Shaqs agent are you?

  55. Kel says:

    Most horrible jerseys in NBA history – please stop ADIDAS and let NIKE or CHAMPION provide NBA uniforms as soon as possible.

  56. Johnny Kilroy says:

    The sleeves r wrong, they fit 2 tightly, & have definite soccer-like ugly thread. I have 2 admit I kinda like the logo’s. Saving grace being the ability Adidas has to sell junk…I mean great ad, thumbs up.. but I think u missed the brief

  57. NerfballGM says:

    Bells on the nets.?!
    A+

  58. AJ says:

    Steve Nash is one of the best shooters in NBA history and Chris Boch does not even compare

  59. Faustonauta says:

    Finally Adidas has copied the naff style already seen in LAcoste, RalphL and many others. Only need a new statement to round up the exercise, some of the likes of “YOU’RE NOTHING, RESIGN TO BE YOURSELF, BE A LOGO, BE SOMENTHING, NOT SOMEONE”. Brilliant, thousands of sheeps will be pelased.

  60. Matt Edgin says:

    I hate to hate, but they look like a kid’s pajamas! … This must be stopped.