ALL BALL NERVE CENTER — The Toronto Raptors seem to be in the midst of a massive reboot. A few months ago, longtime sports executive Tim Lieweke was brought in to run their parent organization, MLSE. They lured former Denver Nuggets GM Masai Ujiri in to run their basketball operations, and even inked hip-hop artist Drake to serve as something of a nebulous “global ambassador.”
These are all (mostly) big moves designed to change the fabric of the organization, but these are all also mostly behind-the-scenes changes. How to you make a change that people (fans) will notice? You do it a bit more obviously. To that end, Toronto Star writer Doug Smith reports that the Raptors are considering changing their team colors. (I guess that’s “colours” for you Canadians.) As Smith writes…
You know how they are working on the “re-branding” of everything to do with the HOTH, right? Maybe new colours, maybe a new logo, maybe all kinds of things different for the 2015-16 season.
Well, how about this:
Black and gold.
Now, I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles but I was told on the weekend that black and gold is definitely something being considered.
Good? Bad? Indifferent?
My immediate reaction was, as the kids say, “meh” because it’s not a colour scheme that makes me sit up and take notice and because I don’t really see anything wrong with the way things are right now.
And I would suggest that if one of Tim Leiweke’s great plans is to have the Raptors become “Canada’s team” that going away from red and white doesn’t make a whole lot of sense.
But black and gold are cliché and they are in vogue and they a radical change from the, let’s see, purple, red, white, black, camouflage, blue and I’m sure there are others that we’ve been subjected to over the years.
Perhaps it’s also worth noting that black and gold seem to be the colors of Drake’s OVO Sound record label.
Regardless, as Smith points out, if the Raptors don’t start winning games whatever they wear won’t matter that much.
What do you think? Should the Raptors switch their franchise colors to black and gold?