By Joe Boozell, NBA.com
Social media is changing the way media, businesses and sports operate at a rapid pace. That applies to the NBA as well, which has over 24 million likes on Facebook and also owns almost 11 million Twitter followers.
Eleven million for now, that is. This upcoming season, all Spalding NBA game balls will have the ‘@NBA’ Twitter handle imprinted on them. Take a look at the stylish new orange:
The official press release from the NBA can be seen here.