ALL BALL NERVE CENTER — For as long as anyone can remember, NBA players took to the court wearing white socks. That got a tweak a few years ago when some people mixed in black socks. Meanwhile, off the court, colorful socks are all the rage. We saw some of that around the All-Star Game when sock company Stance rolled out colorful East and West socks for the teams to wear. And yesterday it was announced that next season Stance will be the official sock supplier of the NBA.
According to a release from the NBA…
“We can’t wait to bring our innovative sock technology and unique style to the NBA’s global following,” said Clarke Miyasaki, EVP of Business Development at Stance. “It’s an unbelievable honor for Stance to become the league’s official oncourt sock, and we look forward to unveiling the entire lineup to NBA fans.”
Stance also announced the addition of Golden State Warriors All-Star Klay Thompson to its roster of brand ambassadors. Thompson, who helped lead the Warriors to the best regular season in franchise history, joins three-time NBA champion and Miami Heat guard Dwyane Wade, Detroit Pistons center Andre Drummond and Dallas Mavericks forward Chandler Parsons as current brand ambassadors.
“Joining the Stance family as one of their NBA ambassadors is an exciting opportunity,” said Thompson. “Stance has found a creative way to make socks a fashion statement, and their unique designs make it fun to show off my personality both on and off the court. Along with the artistic style of the socks, the comfort and performance is extremely high-level.”
The Stance NBA Collection will feature its innovative Triniti Technology, which combines anatomical cushioning, targeted compression and superior moisture wicking. The traditional crew silhouette will debut at the 2015 NBA Draft Combine next month and will be worn by all players participating in the 2015 Samsung NBA Summer League in July. Stance will create team-specific designs as well as unique, limited-edition styles for marquee events and holiday games, including Hoops for Troops, Christmas Day, MLK Day and NBA All-Star.
Here are some early images of some of the initial designs. Looks like there will be some fancy footwork in the NBA next season…