The return of “Hare” Jordan

ALL BALL NERVE CENTER — As part of their ongoing celebration of the 30th anniversary of the Air Jordan franchise, Jordan Brand continues to call out to some iconic moments in basketball and the culture. Today, an exclusive look at the latest step.

Back in 1992, following Michael Jordan‘s first championship season, we saw the debut of Hare Jordan, a collaboration between Jordan and Bugs Bunny. During his second title run, MJ wore the Air Jordan VII, and this weekend, as part of the ongoing anniversary celebration, the “Hare” Jordan VII is being re-released at retail.

Which brings us to the ad below. Back in the day, the Air Jordan VII had an iconic commercial featuring gorgeous black and white footage of MJ playing ball, with some beautiful shots of the shoe. Today, Jordan Brand releases this remixed version, with the original side-by-side against a new version, featuring BUgs Bunny showing some of his sick moves…


VIDEO: Air and Hare

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