adidas introduces Black History Month collection inspired by Jesse Owens

BHM Trio Hero Horizontal

ALL BALL NERVE CENTER — With February right around the corner, adidas has unveiled their Black History Month collection, inspired this year by the legendary track and field athlete Jesse Owens. As adidas notes, at the 1936 Summer Olympics in Berlin, Owens “became a groundbreaking athlete and symbol for social justice and equality after a historic performance where he became the first American track and field athlete to win four gold medals in a single games, all while under tremendous global tension.” And he did it while wearing a pair of spikes handmade by adidas founder Adi Dassler.

For Black History Month, adidas athletes will wear shoes that pay tribute to Owens. From a release via adidas…

James Harden, Damian Lillard and Derrick Rose, among others, will debut the exclusive collection during the Martin Luther King Jr. Day games and continue to wear the commemorative editions in select games throughout February to celebrate Black History Month and honor African-American role models like Jesse.

Each model features cream tones, dark brown contrasts, gold accents and signature details including Owens’ 733 bib number treated with gold foil on the tongue and a 1936 graphic-print in the sockliner.

The D Rose 6 features an aged, tumbled leather upper that pays homage to the medal-winning cleats worn by Owens, contrasted by off-white hits and a clear outsole with gold flecks. He was the first American to claim four medals at the games and gold accents on the D Rose logo, heel straps, tongue detailing, lace lock and faceted eyelets celebrate the groundbreaking feat. The sneaker also features a subtle tribute to the crowd in attendance with a black-and-white photo printed on the collar lining and back of the tongue.

Inspired by Owens’ track uniform at the games, the D Lillard 2 is designed with an off-white color palette, while the upper’s cracked, gold foil texture and accents echo the medals won. The upper is also color blocked with cream suede and mesh paneling for clean, comfortable style on and off the court. The silhouette pairs Oak Print hits with a fresh coat of vintage-white at the midsole, eyelets and heel cap that seamlessly blend with a clear outsole.

The Crazylight Boost 2.5, worn by James Harden and Andrew Wiggins, features a mix of materials in the upper including off-white, gradient Primeknit and genuine leather with gold foil treatment. The 2.5 also includes a ‘Jesse Owens’ graphic print lace jewel and the elite sprinter’s name embroidered on the inside of the tongue. Gold accents on the silhouette’s lace tips and signature details deliver a true gold metal tribute.

The D Rose 6 ($140) and D Lillard 2 ($105) roll out in January at adidas.com. For detailed images, check below…

BHM Crazylight Boost 2.5 Detail 2 Square

BHM Crazylight Boost 2.5 Detail 1 Square

BHM D Lillard 2 Detail 1 Square

BHM D Lillard 2 Detail 2 Square

BHM D Rose 6 Detail 1 Square

BHM D Rose 6 Detail 2 Square

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