Can They Kick It?

Stephen Curry gets a taste of his own medicine in new Foot Locker ad

ALL BALL NERVE CENTER — Just yesterday we did a post about how athletes can occasionally be reticent to talk to the media, and we highlighted how a few teams used kids to get some of these guys to loosen up a bit. Well, in a new commercial for Kids Foot Locker, some kids do exactly the opposite to Golden State’s Stephen Curry. As Curry tries to talk to a couple of kids following a pick-up basketball run, these kids break out the same rote quotes we often hear from pro athletes following big games…

VIDEO: Curry Stonewall

James Harden officially signs with adidas

ALL BALL NERVE CENTER — A few weeks back, we heard that Houston’s James Harden would be signing with adidas once his contract with Nike was up. For Harden, last season’s MVP runner-up, it was an opportunity to become the face of a brand and have his own signature shoe.

Now that it’s officially October, Harden is contractually free to wear the three stripes. And if the video below is any indication, he won’t have any shortage of adidas gear to choose from…

VIDEO: Harden adidas

The return of “Hare” Jordan

ALL BALL NERVE CENTER — As part of their ongoing celebration of the 30th anniversary of the Air Jordan franchise, Jordan Brand continues to call out to some iconic moments in basketball and the culture. Today, an exclusive look at the latest step.

Back in 1992, following Michael Jordan‘s first championship season, we saw the debut of Hare Jordan, a collaboration between Jordan and Bugs Bunny. During his second title run, MJ wore the Air Jordan VII, and this weekend, as part of the ongoing anniversary celebration, the “Hare” Jordan VII is being re-released at retail.

Which brings us to the ad below. Back in the day, the Air Jordan VII had an iconic commercial featuring gorgeous black and white footage of MJ playing ball, with some beautiful shots of the shoe. Today, Jordan Brand releases this remixed version, with the original side-by-side against a new version, featuring BUgs Bunny showing some of his sick moves…

VIDEO: Air and Hare

President Obama gets personalized Jordans

ALL BALL NERVE CENTER — Last week, President Barack Obama was in Oregon, and he stopped at the Nike campus in Beaverton to give a speech to assembled Nike folk, including a bunch of Jordan employees. Well, no one leaves campus empty-handed, so the people at Jordan put together a special gift just for the President, who is of course an avowed hoops head…

Chris Paul always wanted to be a fireman

ALL BALL NERVE CENTER — Foot Locker has been dropping hilarious commercials all season long, so we probably shouldn’t be surprised that this latest spot is just as good. In this ad for Kids Foot Locker, Chris Paul admits that he always wanted to be a fireman and we get to see his skills driving a fire truck. He is great at handling…

VIDEO: CP3 Fireman

Damian Lillard approves of Nick Cannon as Portland’s signature celebrity

ALL BALL NERVE CENTER — If you watched last night’s Super Bowl, you may have noticed at least one face familiar to NBA fans: Portland’s Damian Lillard, who starred in a Foot Locker commercial along with Nick Cannon, Joey Fatone, Bobby Brown, Ian Ziering and Shock G.

What do you think Portland fans? Are you cool with Nick Cannon as your signature fan?

VIDEO: Lillard Super Bowl

Nike introduces the Kobe X, Kobe Bryant’s new signature shoe


ALL BALL NERVE CENTERKobe Bryant may be out for the season after recent shoulder surgery, but he’s got a new pair of shoes to wear while rehabbing. This weekend, Nike introduced the Kobe X, Kobe’s newest signature shoe.

According to Nike, the shoe “comes alive with hybrid cushioning, an advanced traction system and a seamless textile upper. These technical innovations, combined with an inspirational narrative based on transparency, separates the KOBE X from the competition.”

From Nike…

The KOBE X hybrid cushioning combines Lunarlon with Nike Free-inspired siping grooves to enhance natural movement, along with a new Zoom Air unit in the heel. This trio leads to a responsive ride that is a great combination of firm, soft and flexible.

Both the midsole and outsole are encapsulated in a translucent rubber casing to visually showcase the inner-technology. This transparent approach was also inspired by Bryant’s recent willingness to personally open up and reveal more of himself at deeper levels without reservation.

The KOBE X features what could be considered the most effective traction system in the 43-year history of Nike’s basketball shoes.

The outsole features hundreds of “nodules” that grip the court, similar to the intricacy of the treads on performance racecar tires, which grip and splay at high speeds. This new traction system works in tandem with the midsole cushioning to splay, flex and grip the court for zero distractions and maximum grip, similar to tires on a racetrack.

The outsole is finished off with a gold Roman numeral “X,” a hand-drawn design detail from Avar, embedded beneath the Zoom unit; it’s another example of the detailed design obsession brought to each Kobe shoe.

Advanced textiles offer lightweight breathability and are more durable and strong than traditional mesh. The KOBE X introduces a new open-weave textile that is inspired by the pattern and strength of sharkskin.

Inside the shoe a mesh bootie enhances ventilation and provides a comfortable, snug fit. Nubuck fabric on the shoe’s tongue features a mamba-inspired snake scale pattern, while the tongue’s underside features unique graphic prints symbolic of each colorway storyline.

The left heel in each pair features four red lines representing Bryant’s resilient return from injuring his left Achilles tendon. To repair the tendon, doctors used four feet of stitching thread in surgery. The Kobe sheath logo adorns the right heel of each shoe.

Nike says “each KOBE X colorway reveals something new about Bryant’s drive and determination. The lead colorway, 5 AM Flight, takes inspiration from Bryant’s 40-foot, early morning leap from a diving platform in August 2013 as he recovered from surgery on his Achilles. The jump is symbolic of Bryant’s perseverance to overcome the odds and face fear head-on. The shoe’s blue palette represents the pool water of Bryant’s 5 AM flight.”

If you missed Kobe’s dive, here it is…

For more images of the shoe, check below…

Stance introduces official All-Star Game socks


ALL BALL NERVE CENTER — A few weeks ago, we saw the official 2015 All-Star Game uniforms from adidas. Today we find out how the uniforms will be finished off, as Stance Socks and the NBA unveiled the official socks of the 2015 All-Star Game.

From a press release…

“The best sock minds on the planet have been intensely focused on creating an unrivaled basketball sock,” said Clarke Miyasaki, EVP of Business Development at Stance. “We’ve paired the technical geniuses behind this sock with the creative sock artistry that Stance pioneered, and we hope the world’s greatest basketball players will be as happy as we are with the socks.”

Masterfully blending art and science, the limited-edition Stance Fusion Basketball socks feature distinct blue East and red West tie-dye designs to complement each conference’s All-Star uniform, while the innovative sock technology ensures optimal fit and feel for the league’s biggest stars. Stance’s Triniti Technology keys in on moisture management utilizing a mesh venting system, traction control with strategically-placed grippers on the footbed and targeted cushioning in the areas of the foot that take the most impact.

“Our goal is to always provide our players with the best apparel and equipment to play the game,” said Lisa Piken Koper, NBA VP of Licensing. “Stance continues to focus on developing products that maximize oncourt performance and the NBA All-Star design is a key example of their commitment to producing innovative products.”

NBA fans can now purchase NBA All-Star socks for $25 at, and various Stance retailers worldwide.


adidas launches Damian Lillard signature shoe the D Lillard 1

ALL BALL NERVE CENTERDamian Lillard is midway through his third NBA season, and the Portland Trail Blazers point guard has already piled up accolades — Rookie of the Year, All-Star, as well as a collection of game (and Playoff series) winning shots. And now, thanks to adidas, Lillard joins the select collection of NBA players with their own signature shoe.

From a release from adidas…

The D Lillard 1 features the new Damian Lillard logo which consists of his initials, “DL,” fusing together to create a “0.” The “0” is Lillard’s number on court, which he chose to represent the letter “O” for the three places he’s called home: Oakland, where he grew up, Ogden, where he attended Weber State University, and current home state Oregon. Affixed to the left side of the logo is a wing comprised of three stripes, a nod to the nickname of his group of closest friends and family, the “Fly Guyz.”

“We’re inspired by Damian’s elite work ethic and dedication to the game so we designed every aspect of this shoe to compliment Dame’s play on the court,” said Robbie Fuller, Basketball Design Director. “We’re lucky that Dame lives in Portland and is able to talk with us all the time. We can bounce ideas off him and really see what he’s interested in and what he wants in his footwear. When it came time to design the D Lillard 1 we were able to deliver a shoe that really speaks to him as a player and person.”

To compliment Damian’s fast, confident and complete game, the D Lillard 1 midsole features full length adiprene+ cushioning for enhanced responsiveness and superior heel to toe transition. Lillard’s versatile style of play is supported by a TECHFIT tongue and inner booty that provide heightened comfort and fit. The D Lillard 1 features a new low-cut, yet stable design, allowing for optimal mobility, comfort and versatility on the court.

In addition to performance elements, the D Lillard 1 features details reflective of his personality and style. These details include the Damian Lillard logo featured prominently on the heel of the left shoe, while “Dame” is written across the tongue of the right shoe. The insole of each shoe features a unique rap lyric written by Lillard that relates to each colorway. The lyrics featured on the shoes tie to Lillard’s social media freestyle rap challenge, @4BarFriday. The D Lillard 1 is finished with premium nubuck and leather textures for a sophisticated look and plush fit.

The D Lillard 1 launches at adidas and Foot Locker on February 6 for $105 in three different colorways. Additional colorways will launch throughout the year.

You can customize your own colorway of the D Lillard 1 on beginning January 31 for $105.

For pics of the kicks, check the gallery below…

Under Armour introduces first Stephen Curry signature shoe


ALL BALL NERVE CENTERStephen Curry is having quite a season. He seems to be in the mix regarding MVP talk. His Golden State Warriors currently have the best record in the NBA. He’s currently leading the Western Conference in All-Star voting.

And now he has his own shoe. Yesterday, Under Armour introduced the Curry One, Steph’s first signature kick. According to a release from Under Armour…

Inspired by Stephen’s journey from unheralded prep player to NBA superstar, the Curry One commemorates his journey and belief that with hard work and commitment he could break through every barrier in his path. The shoe’s precise and sharp design lines reflect Stephen’s unflappable on-court demeanor and electrifying style of play.

Two new innovations, Charged Cushioning and Anafoam, provide Stephen with performance benefits that his game demands.

Charged Cushioning: The ultimate advancement in energy. The new cushioning system absorbs impact and converts it into a responsive burst to give your first step and change of direction unmatched explosiveness.

Anafoam: After studying a pressure map of the foot to identify where to distribute support, EVA foam and mesh were molded together to anatomically fit essential pressure points.

Additional performance benefits include:
· An external heel counter that eliminates sliding and keeps your foot locked in place.
· A midfoot TPU shank underfoot for maximum stability.
· A multi-directional herringbone outsole delivering superior traction and control.
· A padded mesh tongue with synthetic suede offering protection and increased breathability.

The colors tell their own story about Stephen’s life on and off the court. The “Home” and “Away” colorways represent his love for the Bay area, his team and their fans. The Curry One “Home” features a Royal upper with Taxi and White accents. The Curry One “Away” has a Black upper with Taxi accents and a Camo print.

Additional launch colorways, “The Underdog,” “Candy Reign,” and “Father to Son,” tell their own unique stories that define Stephen as a husband, father, son, brother and on court game-changer.

The Curry One “Home” launches worldwide on February 13, 2015 at and select global retailers. The global release date for the Curry One “Away” is February 28, 2015. A collection of Curry One apparel and accessories will also go on sale this year. The Curry One will retail for $120.

For detailed photos, check the gallery below…