ALL BALL NERVE CENTER — In a Sports Illustrated story a little over a year ago, Kevin Durant talked about the importance of picking apples. As he said at the time…
To Durant, basketball is an orchard, and every shot an apple. “Let’s say you’ve got 40 apples on your tree,” Durant explains. “I could eat about 30 of them, but I’ve begun limiting myself to 15 or 16. Let’s take the wide-open three and the post-up at the nail. Those are good apples. Let’s throw out the pull-up three in transition and the step-back fadeaway. Those are rotten apples. The three at the top of the circle — that’s an in-between apple. We only want the very best on the tree.”
Nike has run with that thought with a new colorway of Durant’s signature shoe, the KD7. The colorway is called Good Apples, and has hits of red and green. In this new spot below, Durant explains his philosophy. Also, he eats an apple. A good one, I suppose.
VIDEO: Good apples