Can They Kick It?

Stance introduces official All-Star Game socks

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ALL BALL NERVE CENTER — A few weeks ago, we saw the official 2015 All-Star Game uniforms from adidas. Today we find out how the uniforms will be finished off, as Stance Socks and the NBA unveiled the official socks of the 2015 All-Star Game.

From a press release…

“The best sock minds on the planet have been intensely focused on creating an unrivaled basketball sock,” said Clarke Miyasaki, EVP of Business Development at Stance. “We’ve paired the technical geniuses behind this sock with the creative sock artistry that Stance pioneered, and we hope the world’s greatest basketball players will be as happy as we are with the socks.”

Masterfully blending art and science, the limited-edition Stance Fusion Basketball socks feature distinct blue East and red West tie-dye designs to complement each conference’s All-Star uniform, while the innovative sock technology ensures optimal fit and feel for the league’s biggest stars. Stance’s Triniti Technology keys in on moisture management utilizing a mesh venting system, traction control with strategically-placed grippers on the footbed and targeted cushioning in the areas of the foot that take the most impact.

“Our goal is to always provide our players with the best apparel and equipment to play the game,” said Lisa Piken Koper, NBA VP of Licensing. “Stance continues to focus on developing products that maximize oncourt performance and the NBA All-Star design is a key example of their commitment to producing innovative products.”

NBA fans can now purchase NBA All-Star socks for $25 at Stance.com, NBAStore.com and various Stance retailers worldwide.

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adidas launches Damian Lillard signature shoe the D Lillard 1

ALL BALL NERVE CENTERDamian Lillard is midway through his third NBA season, and the Portland Trail Blazers point guard has already piled up accolades — Rookie of the Year, All-Star, as well as a collection of game (and Playoff series) winning shots. And now, thanks to adidas, Lillard joins the select collection of NBA players with their own signature shoe.

From a release from adidas…

The D Lillard 1 features the new Damian Lillard logo which consists of his initials, “DL,” fusing together to create a “0.” The “0” is Lillard’s number on court, which he chose to represent the letter “O” for the three places he’s called home: Oakland, where he grew up, Ogden, where he attended Weber State University, and current home state Oregon. Affixed to the left side of the logo is a wing comprised of three stripes, a nod to the nickname of his group of closest friends and family, the “Fly Guyz.”

“We’re inspired by Damian’s elite work ethic and dedication to the game so we designed every aspect of this shoe to compliment Dame’s play on the court,” said Robbie Fuller, Basketball Design Director. “We’re lucky that Dame lives in Portland and is able to talk with us all the time. We can bounce ideas off him and really see what he’s interested in and what he wants in his footwear. When it came time to design the D Lillard 1 we were able to deliver a shoe that really speaks to him as a player and person.”

To compliment Damian’s fast, confident and complete game, the D Lillard 1 midsole features full length adiprene+ cushioning for enhanced responsiveness and superior heel to toe transition. Lillard’s versatile style of play is supported by a TECHFIT tongue and inner booty that provide heightened comfort and fit. The D Lillard 1 features a new low-cut, yet stable design, allowing for optimal mobility, comfort and versatility on the court.

In addition to performance elements, the D Lillard 1 features details reflective of his personality and style. These details include the Damian Lillard logo featured prominently on the heel of the left shoe, while “Dame” is written across the tongue of the right shoe. The insole of each shoe features a unique rap lyric written by Lillard that relates to each colorway. The lyrics featured on the shoes tie to Lillard’s social media freestyle rap challenge, @4BarFriday. The D Lillard 1 is finished with premium nubuck and leather textures for a sophisticated look and plush fit.

The D Lillard 1 launches at adidas and Foot Locker on February 6 for $105 in three different colorways. Additional colorways will launch throughout the year.

You can customize your own colorway of the D Lillard 1 on miadidas.com beginning January 31 for $105.

For pics of the kicks, check the gallery below…

Under Armour introduces first Stephen Curry signature shoe

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ALL BALL NERVE CENTERStephen Curry is having quite a season. He seems to be in the mix regarding MVP talk. His Golden State Warriors currently have the best record in the NBA. He’s currently leading the Western Conference in All-Star voting.

And now he has his own shoe. Yesterday, Under Armour introduced the Curry One, Steph’s first signature kick. According to a release from Under Armour…

Inspired by Stephen’s journey from unheralded prep player to NBA superstar, the Curry One commemorates his journey and belief that with hard work and commitment he could break through every barrier in his path. The shoe’s precise and sharp design lines reflect Stephen’s unflappable on-court demeanor and electrifying style of play.

Two new innovations, Charged Cushioning and Anafoam, provide Stephen with performance benefits that his game demands.

Charged Cushioning: The ultimate advancement in energy. The new cushioning system absorbs impact and converts it into a responsive burst to give your first step and change of direction unmatched explosiveness.

Anafoam: After studying a pressure map of the foot to identify where to distribute support, EVA foam and mesh were molded together to anatomically fit essential pressure points.

Additional performance benefits include:
· An external heel counter that eliminates sliding and keeps your foot locked in place.
· A midfoot TPU shank underfoot for maximum stability.
· A multi-directional herringbone outsole delivering superior traction and control.
· A padded mesh tongue with synthetic suede offering protection and increased breathability.

The colors tell their own story about Stephen’s life on and off the court. The “Home” and “Away” colorways represent his love for the Bay area, his team and their fans. The Curry One “Home” features a Royal upper with Taxi and White accents. The Curry One “Away” has a Black upper with Taxi accents and a Camo print.

Additional launch colorways, “The Underdog,” “Candy Reign,” and “Father to Son,” tell their own unique stories that define Stephen as a husband, father, son, brother and on court game-changer.

The Curry One “Home” launches worldwide on February 13, 2015 at UA.com/CurryOne and select global retailers. The global release date for the Curry One “Away” is February 28, 2015. A collection of Curry One apparel and accessories will also go on sale this year. The Curry One will retail for $120.

For detailed photos, check the gallery below…

Jordan Brand unveils new Carmelo Anthony signature shoe

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ALL BALL NERVE CENTER — Last night in New York City, just steps away from Madison Square Garden, New York Knicks forward Carmelo Anthony and Jordan Brand unveiled his latest signature shoe, the Jordan Brand Melo M11. The new shoe, out Jan. 3, is Jordan’s newest performance model, and will be available in several colorways that reflect Anthony’s life and journey.

The event was held at Terminal 23, the indoor basketball court on West 32nd Street that Jordan Brand opened a year ago inside a former event space. Since being transformed, Terminal 23 has become an epicenter for off-season pick-up basketball among New York-based NBA players, largely thanks to Anthony’s constant presence. For the evening, the entryway to the facility had been transformed into something of a museum, and Anthony patiently walked reporters through the venue, explaining each installation. “I almost handed out headphones to everyone like you get at the Louvre,” Anthony joked.

As for the details on the shoe, from a press release…

The Jordan Melo M11 incorporates the brand’s pinnacle technology created for the basketball court: FlightPlate. Designed to harness and return energy from every step for explosive liftoff, FlightPlate features a moderator plate placed directly over the forefoot Nike Zoom unit to create a larger sweet spot and ample cushioning. On the shoe’s upper, a molded collar optimizes fit and enhances ankle support for Anthony’s versatile game.

Anthony definitely notices a difference in his game when playing in FlightPlate, saying it not only makes him faster and provides jump-shot lift in the first quarter, it actually keeps him fresh through the fourth quarter.

Building on last year’s model, the Jordan Melo M11 echoes Melo’s physical transformation through the offseason. After a summer dedicated to intense workouts — Melo was known for hosting some of the game’s best runs at Jordan Brand’s Terminal 23 in New York — he returned slimmer, fitter and ready to push even harder this season.

Melo said he wanted the Jordan Melo M11 to have a more sophisticated look that is well suited for a high-end, simple color palette, but also uses hues and patterns to tell dynamic stories.

The upper features synthetic leather for support and lightweight durability, while perforated details enhance breathability. A webbed strapping system wraps the foot to provide superior lockdown. The updated foam heel counter integrates into the midsole, bringing strength and support to the collar, as well as a distinctive pattern produced by repetition of the letter M.

INSPIRED BY NEW YORK CITY
Born in the Red Hook neighborhood of Brooklyn, N.Y., Melo has always felt a strong connection to the city of New York. Each colorway of the Jordan Melo M11 is inspired by — and a tribute to — different elements of Anthony’s story.

“It was essential that we incorporate how important New York City is to me,” Anthony said. “It’s where my basketball journey started, and there’s no other city where I’d rather play the game.”

CONCRETE ISLAND
Inspired by the concrete jungle, this color way of the Jordan Melo M11 juxtaposes the grit and shine of one of the world’s greatest cities. The gray across the forefoot echoes the concrete streets and the detailing on the tongue is a nod to brightly colored graffiti and street art, while a subtly speckled midsole evokes the bright lights of the city that never sleeps.

RED HOOK SUNSET
Born in the Red Hook projects in Brooklyn, Melo remains inspired by and committed to remembering his roots even as he achieves great personal success in basketball and business. This colorway brings to mind sunsets in Red Hook and early memories of his childhood in the famous New York borough.

JORDAN FAMILY
Melo wanted to include a colorway tribute to the Jordan Brand family, who have been with him and supported him throughout his career. Featuring the traditional colorways worn by Michael Jordan — black, red and white — the shoe calls to mind the great Jordan rivalries with New York throughout the 1990s.

“BLACK/GOLD”
Featuring a simple, premium color scheme, the black/gold colorway features luxury touches, and highlights throughout.

Today, consumers in North America will be able to pre-order the Jordan Melo M11 at Jordan.com. The shoe will be globally available at select retailers and Jordan.com starting January 3. Stay tuned to @Jumpman23 on Twitter and Instagram for more information.

For a closer look at the shoe and the Terminal 23 gym, check the gallery below…

Russell Westbrook is an intense personal trainer

ALL BALL NERVE CENTER — In this latest spot from Foot Locker, we see what would happen if you — a young, developing basketball player — were tutored by Oklahoma City’s Russell Westbrook. He will teach you how to be a great basketball player, sure, but make certain you’re ready for a glass of water in the face and a battery of challenging drills before you sign up. SPLASH!


VIDEO: Westbrook Fly

Chris Paul just wanted to talk to his guinea pig

ALL BALL NERVE CENTER — When Chris Paul was a kid, all he wanted to do was to fly. At least, that’s apparently what Clippers’ point guard Chris Paul would tell you if you asked. Just don’t ask him in front of his mom, Robin, who in this new ad for Kids Foot Locker, is only too willing to snitch on Chris and admit in actuality, what CP3 really wanted was the ability to talk to…Mr. Peeps the guinea pig?


VIDEO: CP3 Fly

Nike introduces Kyrie Irving signature shoe


VIDEO: Nike Kyrie

ALL BALL NERVE CENTER — “Welcome to the club,” Charles Barkley said to Kyrie Irving, and he settled into a seat next to Chuck and Penny Hardaway, and as LeBron James showed support from the back of the room. Irving was not only literally joining a couple of NBA superstars by sitting alongside them, he was also joining their ranks with a product that elevates him to a higher marketing plane.

Last night, at a gallery in Manhattan’s Chelsea district, Nike debuted the Kyrie 1, the Cleveland guard’s first signature shoe. This puts Irving into some exclusive company: He joins LeBron, Kobe Bryant and Kevin Durant as current NBA players with their own signature Nike lines.

The shoe has all sorts of design call-outs that make it unique to Irving. From a release via Nike…

1. The new Kyrie Irving logo on the shoe’s tongue represents his inner strength and hunger to learn

2. Hand-written details in Irving’s penmanship: #2 on the upper heel along with his personal signature on the inside of the tongue

3. Jagged pattern on the wrapped traction near the toe and heel counter with architectural angles are both inspired by the Sydney Opera House in Irving’s homeland of Australia

4. The acronym “JBY” that sits beneath Irving’s new logo on the outsole stands for “Just Be You,” a motto that Irving hopes inspires kids as they establish their own, unique identities

Each of these distinctions appear on all KYRIE 1 colorways. Individual stories come to life on each colorway beginning with the KYRIE 1 Dream. Irving often dreamt of waking up on Christmas morning and lacing up for a game professionally – a dream that will come true when Cleveland plays in Miami on Christmas day. The black-based shoe features geometric, colorful objects specific to Irving’s life journey, including stars from the Australian flag, a skateboard, his jersey number and a brass musical instrument.

The KYRIE 1 Deceptive Red is the global lead colorway; it takes inspiration from Irving’s phenomenal quickness and accelerated first step.

The KYRIE 1 is currently available for customization on NIKEiD, the KYRIE 1 Dream colorway will be available in North America on Dec. 23 in adult and kids sizes at nike.com and select retail destinations. The KYRIE 1 Deceptive Red colorway is available globally on Jan. 10, 2015. Along with the shoe, special KYRIE 1 T-shirts, hats and socks will also be available.

For detailed looks at the shoe, check the gallery below…

NBA and adidas unveil 2015 All-Star Uniforms

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ALL BALL NERVE CENTER — Today in New York City, the home of the 2015 NBA All-Star Weekend, the NBA and adidas unveiled a first look at the uniforms for the 64th annual All-Star Game, to be played on February 15, 2015. To see more images, check the gallery at the bottom.

But first, a bit more on the design of the uniforms, via a press release from the NBA and adidas…

The jerseys feature a side panel of five stars, each representing New York City’s five boroughs with a unique pattern:

*Queens: a pattern inspired by the stainless steel orbit rings of the borough’s iconic Unisphere that was built for the 1964 World’s Fair at Flushing Meadows – Corona Park

*Staten Island: a wave pattern to signify its surrounding waters

* Manhattan: a taxi-cab checkered pattern represents the pace and energy of the world’s most cosmopolitan city

*The Bronx: a vinyl record pattern to pay homage to the birthplace of hip-hop and the rich musical legacy of New York City

* Brooklyn: a brick pattern inspired by the iconic brownstone houses and buildings that make up the neighborhoods of the city’s most populous borough

“The NBA All-Star Game is a celebration of the host city and basketball culture, and this year we created our most detailed and sophisticated uniforms to date that pay homage to New York and All-Star weekend,” said Chris Grancio, adidas global basketball general manager. “We took inspiration from all five boroughs, in addition to the rich basketball and cultural heritage of the city, to provide a memorable collection for players and fans.”

The Eastern Conference NBA All-Star uniforms feature black name lettering and blue numbers while the Western Conference uniforms bear white name lettering and red numbers. Herringbone detail on the East/West patch and jock tags pays homage to the Barclays Center court, and the New York Knicks font is used for player name and number. For the first-time in an NBA All-Star Game, player first and last names are featured on the back of the jersey.

The All-Stars will wear black, gray and white fitted warm-ups that feature satin accents and military-style star patches to celebrate the number of NBA All-Star appearances for each player. Each player’s jacket will be customized with patches to represent the game’s top individual accolades including NBA Most Valuable Player, NBA Rookie of the Year, NBA All-Star Game MVP and NBA Championships.

The on-court warm-ups also include a three-quarter-sleeve shooting shirt and tapered pant. NBA All-Star jerseys ($80 – $110) will be available on NBAStore.com and NBA Store on Fifth Avenue in January in addition to a full range of NBA All-Star apparel from adidas including adult and youth t-shirts ($22 – $30), track jackets ($80 – $250) and headwear ($16 – $26). Select NBA All-Star merchandise will also be available internationally on NBAStore.eu, NBAStore.cn, NBA.JD.com and LojaNBA.com.

 

To see more images, check the gallery below…

Duncan, Rose, Harden welcome Week of Greatness at Foot Locker

ALL BALL NERVE CENTER — Foot Locker is kicking off their Week of Greatness, in which each day they release different highly anticipated sneakers and apparel. And to get the word out, they’ve released a series of terrific commercials. Two of the spots don’t feature NBA players (Manny Pacquiao and John Cena), but two other spots star NBA players and are genuinely great. Check out Tim Duncan being excited (well, for him) when he gets a call from Derrick Rose, and James Harden playing on his rep for not being defensive…


VIDEO: Duncan excited


VIDEO: Harden defensive

John Wall’s alternate future in fast-forward

ALL BALL NERVE CENTER — In a new ad for adidas and Foot Locker, Washington point guard John Wall sees what lies ahead for him, as his entire future occurs in about 30 seconds. There’s the possibility of great moments (a title, a family) and not so great moments (selling cars, gaining weight), but one redeeming feature of the whole thing: Having a shoe retro’ed. Which is hard to complain about either way.


VIDEO: Wall Future