Can They Kick It?

Stance unveils new socks for new season

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ALL BALL NERVE CENTER — With NBA training camps just days away, Stance is ready to get back in action. Today the official on-court sock of the NBA debuted a few new looks and styles for the 2016-17 NBA season.

From a release…

Last season, Stance debuted as the first official on-court sock of the National Basketball Association (NBA). At the time, Stance entered the scene with five solid colorways and a multitude of team-specific styles. Now, this season, Stance is building on that selection with the release of one new solid color and eight striped styles designed to amplify jerseys throughout the 2016-2017 NBA season.

Each team will maintain access to their two specific styles and existing solids. They will now, however, have the option to diversify their selection with Stance’s new solid navy, thin stripe, bold stripe and cap stripe socks. The Stripes collection, outside of complimenting NBA uniforms, provides the fashion, fit and function to transition from the NBA court and performance footwear to postgame and lifestyle wear.

These new On-Court Stripes will make their NBA debut in late October, at the start of the 2016-17 season. The collection is available at retail now, though, in both Stance’s quarter and crew heights. The styles are available at Stance.com, Dick’s Sporting Goods, Foot Locker, the NBA Store and a variety of national and international retailers. For more information, be sure to follow Stance’s social channel @stancehoops. #theuncommonthread

Draymond Green learns how to stand out

ALL BALL NERVE CENTER — Golden State Warriors forward Draymond Green plays alongside some of the NBA’s biggest stars, including Stephen Curry, Kevin Durant and Klay Thompson. So it’s no surprise that from time to time Green might get overshadowed by some of his better-known teammates. But in this new commercial from Foot Locker, Green gets some advice from a couple of other people who may understand what it might be like to be overlooked…

Kyrie Irving takes technology too far

ALL BALL NERVE CENTER — You can do pretty much anything with your phone these days, from booking a vacation to tracking your exercise. And with fun apps like Snapagram or Instachat, you can do some other neat tricks, such as swapping faces with your friends. In this new ad from Foot Locker, Kyrie Irving and a young fan test out some face-swapping technology, and things finally go too far…

Stance introduces new NBA cartoon socks

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ALL BALL NERVE CENTER — Stance has revolutionized the NBA sock game over the last few years, and they are continuing to introduce new options to keep fan’s feet fresh. The latest move? NBA Cartoon socks. Via Stance…

Three years after debuting its initial NBA Legends collection, and less than a year after unveiling its inaugural NBA Future Legends collection, Stance is excited to announce its new pack of NBA Legends and Future Legends in a Cartoon style.

The Cartoon styles are designed to fit the aesthetic of both hardcore NBA fans and sock enthusiasts. More than that, from a performance perspective, they are engineered to be both durable and comfortable.

The six pairs, and seven players, vary widely in terms of when they played in the NBA and who they played for. There are four current players, aka Future Legends, featured in the collection: Anthony Davis, of the New Orleans Pelicans; James Harden, of the Houston Rockets; LeBron James, of the Cleveland Cavaliers; and Stephen Curry, of the Golden State Warriors.

There is also a style that pays homage to Hall of Famer Scottie Pippen, of the Chicago Bulls, and a style that co-stars the iconic Utah Jazz duo of John Stockton and Karl Malone.

Stance’s NBA Cartoon Legend and Current Players collection is now available at Stance.com. It will be also be available at Fanatics, Fanzz, Dicks Sporting Goods, Foot Locker, NBA Store, Lids and other key global retailers.

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Cleveland’s belief finally pays off

ALL BALL NERVE CENTER — The city of Cleveland had gone 52 years without winning a sports championship…until last night, when the Cleveland Cavaliers did the impossible and came from behind to beat the Golden State Warriors in the NBA Finals. It wasn’t always easy to be a Cleveland sports fan, but last night all the years of waiting and wishing became worth it. And in this new commercial from Nike, Cavs fans find out exactly how great it feels to be a champion…

Kyrie Irving’s new shoes look delicious

#donutsandkicks @nikebasketball @krispykreme @kyrieirving

A photo posted by EA™ (@errolandam) on

ALL BALL NERVE CENTERKyrie Irving has had his own signature Nike shoe for a while now, and to celebrate Cleveland’s trip to the postseason, Nike is collaborating with Krispy Kreme to make a limited edition donut/sneaker truck mash-up. Instead of the Kyrie 2, now you can get a pair of Ky-rispy Kreme kicks, as the donut truck makes stops across the country…

Kobe says goodbye, even to the haters

ALL BALL NERVE CENTER — As Kobe Bryant preps to play his final home game with the Los Angeles Lakers tonight against the Utah Jazz (10:30 p.m. ET, ESPN), the tributes just keep coming. And this new commercial from Nike — with guest spots (and singing!) from Phil Jackson to Rasheed Wallace — manages to convey one interesting aspect of the Kobe experience: Win or lose, love or hate, Kobe always found fuel to thrive.


VIDEO: The Conductor

Nike declares April 13 “Mamba Day”


VIDEO: Mamba Day

ALL BALL NERVE CENTER — We’ve known for a while now that this would be Kobe Bryant‘s final season, but the clock is about to finally run out. Next week, on Wednesday, April 13, Kobe Bryant will play his final NBA game. And to celebrate his final appearance on an NBA court, Nike has named that date “Mamba Day.”

According to a release from Nike…

Beginning today, Nike-sponsored athletes worldwide will celebrate the player many love to hate by wearing black and gold shoes, a metaphoric nod to Bryant’s golden career fading to black on April 13.

From the golf course in Augusta to football pitches in Europe and numerous fields of play in between, accomplished athletes including Rory McIlroy, Mike Trout and Carli Lloyd will honor one of the world’s most polarizing champions. Bryant is a hero to fans and a villain to others, but nobody can question his fierce competitiveness, which has led to five world championships, 18 All-Star appearances and two gold medals.

And already, Nike athletes are rocking their black and gold. Yesterday at round one of The Masters, for instance, Rory McIlroy broke out some spikes that fit the bill, and even had 4/13 written on them…

Nike unveils USA Basketball 2016 Olympic uniforms

ALL BALL NERVE CENTER — The 2016 Olympics in Rio are still a few months away, and while we don’t know exactly who will be on Team USA, we now know what Team USA will be in. Today in New York City, as part of their innovation summit, Nike introduced the uniforms for the men’s and women’s USA Basketball teams. Here are Kevin Durant and Elena Delle Donne modeling the new unis…

Lakers pay tribute to Kobe today with custom socks

ALL BALL NERVE CENTER — All season long, teams around the NBA have paid tribute to Kobe Bryant with gifts and on-court moments. Today, for their game against the Warriors (3:30 P.M. ET, ABC) the Lakers will do something no NBA team has ever done before, and honor Kobe Bryant by wearing custom Stance socks. This will mark the first time an NBA team has worn a piece of equipment to honor a current player.

From a release from Stance…

The socks, all of which pay homage to Bryant’s eye for detail, personal aesthetic and year-long #KB20 campaign, celebrate the guard’s incredible, record-breaking 20-season NBA career.

The first of the socks, called ‘The Final,’ is purple/gold/white/black and is adorned with the number TWO on the right sock and FOUR on the left. This style is built on Stance’s performance basketball block — with superior breathability, moisture management and targeted cushioning — and will be worn on-court by the Lakers this coming Sunday, March 6, when they face off with the Golden State Warriors at the Staples Center.

‘K. Bryant,’ the second of the three styles, is a casual sock that depicts a cartoon caricature of Bryant. The twist, though, is that the left sock depicts the guard as he would’ve looked at the turn of the century, complete with a No. 8 Lakers jersey, classic haircut and full goatee. Meanwhile, the right sock features Bryant in the No. 24, with a shaved head and his infamous jutted jaw.

The final style, ‘Kobe Faces,’ is a black/purple/gold/white mismatched casual sock that draws inspiration from Bryant’s HeroVillain line of merchandise. Most noticeably, HERO and VILLAIN are written in Mandarin on the socks, and the foot features the HeroVillain and KB20 logo.

The limited-edition Stance x Kobe socks are now available on Stance.com, KobeBryant.com, NBAStore.com and at Staples Center.

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