By Jeff Case
The Cleveland Cavaliers are set to open their season tonight against the New York Knicks (8 p.m. ET, TNT) and the city’s anticipation for the official return of their native son, LeBron James, is growing by the hour. As our Steve Aschburner points out, the grand homecoming of James is about more than basketball. But if that story doesn’t convince you, perhaps this new commercial from Nike will:
Even if you’re not a Cavs fan, you can’t help but get goosebumps for tonight’s big game. (And, oh yeah, this little billboard is going up tonight, too).