VIDEO: Nike Kyrie
ALL BALL NERVE CENTER — “Welcome to the club,” Charles Barkley said to Kyrie Irving, and he settled into a seat next to Chuck and Penny Hardaway, and as LeBron James showed support from the back of the room. Irving was not only literally joining a couple of NBA superstars by sitting alongside them, he was also joining their ranks with a product that elevates him to a higher marketing plane.
Last night, at a gallery in Manhattan’s Chelsea district, Nike debuted the Kyrie 1, the Cleveland guard’s first signature shoe. This puts Irving into some exclusive company: He joins LeBron, Kobe Bryant and Kevin Durant as current NBA players with their own signature Nike lines.
The shoe has all sorts of design call-outs that make it unique to Irving. From a release via Nike…
1. The new Kyrie Irving logo on the shoe’s tongue represents his inner strength and hunger to learn
2. Hand-written details in Irving’s penmanship: #2 on the upper heel along with his personal signature on the inside of the tongue
3. Jagged pattern on the wrapped traction near the toe and heel counter with architectural angles are both inspired by the Sydney Opera House in Irving’s homeland of Australia
4. The acronym “JBY” that sits beneath Irving’s new logo on the outsole stands for “Just Be You,” a motto that Irving hopes inspires kids as they establish their own, unique identities
Each of these distinctions appear on all KYRIE 1 colorways. Individual stories come to life on each colorway beginning with the KYRIE 1 Dream. Irving often dreamt of waking up on Christmas morning and lacing up for a game professionally – a dream that will come true when Cleveland plays in Miami on Christmas day. The black-based shoe features geometric, colorful objects specific to Irving’s life journey, including stars from the Australian flag, a skateboard, his jersey number and a brass musical instrument.
The KYRIE 1 Deceptive Red is the global lead colorway; it takes inspiration from Irving’s phenomenal quickness and accelerated first step.
The KYRIE 1 is currently available for customization on NIKEiD, the KYRIE 1 Dream colorway will be available in North America on Dec. 23 in adult and kids sizes at nike.com and select retail destinations. The KYRIE 1 Deceptive Red colorway is available globally on Jan. 10, 2015. Along with the shoe, special KYRIE 1 T-shirts, hats and socks will also be available.
For detailed looks at the shoe, check the gallery below…