ALL BALL NERVE CENTER — Here’s the latest spot from adidas basketball, set to air during the NBA Playoffs, promoting their Crazyquick basketball kick.
Titled “Quick Ain’t Fair” and narrated by hot hip-hop star A$AP Rocky, the new ad features Washington PG John Wall, Portland’s Rookie of the Year candidate Damian Lillard, and Philly PG Jrue Holiday. The shoe and the ad showcase the crazy quickness employed by all three players, while Rocky spits almost an object lesson in the value of speed.
The shoe features a four-zone quick outsole, which “provides maximum traction and flexibility for quick movements.” The Crazyquick is out May 1 in five colorways and is available for pre-order today at adidas.com.
Because at the end of the day, quick ain’t fair.