Posts Tagged ‘Adidas’

adidas launches Damian Lillard signature shoe the D Lillard 1

ALL BALL NERVE CENTERDamian Lillard is midway through his third NBA season, and the Portland Trail Blazers point guard has already piled up accolades — Rookie of the Year, All-Star, as well as a collection of game (and Playoff series) winning shots. And now, thanks to adidas, Lillard joins the select collection of NBA players with their own signature shoe.

From a release from adidas…

The D Lillard 1 features the new Damian Lillard logo which consists of his initials, “DL,” fusing together to create a “0.” The “0” is Lillard’s number on court, which he chose to represent the letter “O” for the three places he’s called home: Oakland, where he grew up, Ogden, where he attended Weber State University, and current home state Oregon. Affixed to the left side of the logo is a wing comprised of three stripes, a nod to the nickname of his group of closest friends and family, the “Fly Guyz.”

“We’re inspired by Damian’s elite work ethic and dedication to the game so we designed every aspect of this shoe to compliment Dame’s play on the court,” said Robbie Fuller, Basketball Design Director. “We’re lucky that Dame lives in Portland and is able to talk with us all the time. We can bounce ideas off him and really see what he’s interested in and what he wants in his footwear. When it came time to design the D Lillard 1 we were able to deliver a shoe that really speaks to him as a player and person.”

To compliment Damian’s fast, confident and complete game, the D Lillard 1 midsole features full length adiprene+ cushioning for enhanced responsiveness and superior heel to toe transition. Lillard’s versatile style of play is supported by a TECHFIT tongue and inner booty that provide heightened comfort and fit. The D Lillard 1 features a new low-cut, yet stable design, allowing for optimal mobility, comfort and versatility on the court.

In addition to performance elements, the D Lillard 1 features details reflective of his personality and style. These details include the Damian Lillard logo featured prominently on the heel of the left shoe, while “Dame” is written across the tongue of the right shoe. The insole of each shoe features a unique rap lyric written by Lillard that relates to each colorway. The lyrics featured on the shoes tie to Lillard’s social media freestyle rap challenge, @4BarFriday. The D Lillard 1 is finished with premium nubuck and leather textures for a sophisticated look and plush fit.

The D Lillard 1 launches at adidas and Foot Locker on February 6 for $105 in three different colorways. Additional colorways will launch throughout the year.

You can customize your own colorway of the D Lillard 1 on miadidas.com beginning January 31 for $105.

For pics of the kicks, check the gallery below…

NBA and adidas unveil 2015 All-Star Uniforms

adidas NBA All-Star Group, Sq

ALL BALL NERVE CENTER — Today in New York City, the home of the 2015 NBA All-Star Weekend, the NBA and adidas unveiled a first look at the uniforms for the 64th annual All-Star Game, to be played on February 15, 2015. To see more images, check the gallery at the bottom.

But first, a bit more on the design of the uniforms, via a press release from the NBA and adidas…

The jerseys feature a side panel of five stars, each representing New York City’s five boroughs with a unique pattern:

*Queens: a pattern inspired by the stainless steel orbit rings of the borough’s iconic Unisphere that was built for the 1964 World’s Fair at Flushing Meadows – Corona Park

*Staten Island: a wave pattern to signify its surrounding waters

* Manhattan: a taxi-cab checkered pattern represents the pace and energy of the world’s most cosmopolitan city

*The Bronx: a vinyl record pattern to pay homage to the birthplace of hip-hop and the rich musical legacy of New York City

* Brooklyn: a brick pattern inspired by the iconic brownstone houses and buildings that make up the neighborhoods of the city’s most populous borough

“The NBA All-Star Game is a celebration of the host city and basketball culture, and this year we created our most detailed and sophisticated uniforms to date that pay homage to New York and All-Star weekend,” said Chris Grancio, adidas global basketball general manager. “We took inspiration from all five boroughs, in addition to the rich basketball and cultural heritage of the city, to provide a memorable collection for players and fans.”

The Eastern Conference NBA All-Star uniforms feature black name lettering and blue numbers while the Western Conference uniforms bear white name lettering and red numbers. Herringbone detail on the East/West patch and jock tags pays homage to the Barclays Center court, and the New York Knicks font is used for player name and number. For the first-time in an NBA All-Star Game, player first and last names are featured on the back of the jersey.

The All-Stars will wear black, gray and white fitted warm-ups that feature satin accents and military-style star patches to celebrate the number of NBA All-Star appearances for each player. Each player’s jacket will be customized with patches to represent the game’s top individual accolades including NBA Most Valuable Player, NBA Rookie of the Year, NBA All-Star Game MVP and NBA Championships.

The on-court warm-ups also include a three-quarter-sleeve shooting shirt and tapered pant. NBA All-Star jerseys ($80 – $110) will be available on NBAStore.com and NBA Store on Fifth Avenue in January in addition to a full range of NBA All-Star apparel from adidas including adult and youth t-shirts ($22 – $30), track jackets ($80 – $250) and headwear ($16 – $26). Select NBA All-Star merchandise will also be available internationally on NBAStore.eu, NBAStore.cn, NBA.JD.com and LojaNBA.com.

 

To see more images, check the gallery below…

John Wall’s alternate future in fast-forward

ALL BALL NERVE CENTER — In a new ad for adidas and Foot Locker, Washington point guard John Wall sees what lies ahead for him, as his entire future occurs in about 30 seconds. There’s the possibility of great moments (a title, a family) and not so great moments (selling cars, gaining weight), but one redeeming feature of the whole thing: Having a shoe retro’ed. Which is hard to complain about either way.


VIDEO: Wall Future

Dwight Howard helps launch all-new NBA Swingman jerseys


VIDEO: Swingman

ALL BALL NERVE CENTER — NBA players are basically real-life superheroes — bigger, faster, stronger. Fans not only love watching and rooting for them, fans want to be them, which is basically impossible. But adidas and the NBA have teamed up to make a jersey that makes it more possible than ever before. From a release…

All-new adidas NBA Swingman jerseys feature improved materials and fit to better replicate the jerseys worn on the NBA court by players. The premium mesh body of the jersey provides enhanced comfort and appearance while the tailored fit offers a slimmer cut and reduced length for superior style. In addition, the name and numbers on the jerseys are applied through a new process that provides a similar performance look and feel as authentic NBA jerseys.

Fans can purchase the adidas NBA Swingman jerseys at NBAStore.com, the NBA Store on Fifth Avenue in New York City and team retailers now for $110 in adult sizes and $75 in youth sizes.

Meet Jeremy Lin, your new adidas store clerk

ALL BALL NERVE CENTER — Earlier this week I came across a video featuring Jeremy Lin in Taiwan, where he dressed undercover as an employee at an adidas store and basically pranked shoppers. Because we know Lin loves his pranks.

Anyway, I didn’t post the video because I didn’t really understand it — even though it almost doesn’t need commentary; people’s reactions when they realize it’s Lin are pretty visceral — as the entire thing is in Mandarin. But this morning our producer Jeff Case pointed out that you can click on the little “CC” button on the video player to turn on subtitles, which makes it a million times funnier, particularly because Lin is so self-deprecating.


VIDEO: Lin Works

Adidas introduces new Derrick Rose shoe

ALL BALL NERVE CENTER — While Derrick Rose continues his comeback from injury and tries to help the Bulls add an impact free agent, adidas today dropped info on Rose’s next signature shoe, the D Rose 773 III.

According to adidas…

The D Rose 773 III features Rose specific detailing such as three stripes on the heel with an architectural pattern and premium finish inspired by Chicago’s landmarks. The lace jewel highlights the 773 area code that inspired the shoe’s name while the D Rose logo is featured on the side and the tongue.

The D Rose 773 III also draws on collaboration with adidas’ collegiate teams to build on previous D Rose 773 models. The latest D Rose 773 utilizes a perforated pattern to increase breathability, an improved collar shape to enhance fit and performance and adiprene+ cushioning for comfort and responsiveness during quick cuts and drives to the basket. The SPRINTWEB upper dawns a color contrasting overlay while the zoned traction pattern on the bottom of the shoe offers optimal grip to fit all styles of play.

The D Rose 773 III is available now for $115 at adidas.com where you can also customize your own colorway with miadidas for $135.

For images, check the gallery below…

Adidas Debuts 2014 NBA All-Star Uniforms

ALL BALL NERVE CENTER — The NBA and adidas today dropped an early look at the uniforms for the 2014 All-Star Game, on February 16 in New Orleans.

According to a press release from adidas, “the uniforms are inspired by New Orleans’ rich and unique culture, featuring vibrant Mardi Gras colors and shiny brass and silver accents on a short-sleeved silhouette. The NBA All-Star logo appears on the chest of the blue ‘East’ and red ‘West’ jerseys in the shape of the fleur-de-lis, the official symbol of Louisiana, with a purple ‘W’ or green ‘E’ cut out to identify the conference of each player.”

“Each year, we look forward to developing a unique on-court look for the players that pays homage to the host city and adds to the excitement of this highly anticipated game,” said Chris Grancio, adidas head of global basketball sports marketing. “This year’s All-Star collection reflects New Orleans’ festive musical history while also providing the premium performance elements that NBA athletes have grown accustomed to.”

Also, the All-Stars will rock “varsity-style” warm-ups that are customized to “represent individual career accomplishments such as NBA All-Star Game appearances and NBA All-Star MVP awards, NBA Championships, regular season accolades and scoring titles. Players will also wear shooting shirts that feature a colorful primal print.”

NBA All-Star jerseys ($80 – $130) will be available at NBAStore.com in addition to a full range of NBA All-Star apparel from adidas including men’s and women’s T-shirts ($22 – $30), track jackets ($80 – $120) and headwear ($16 – $26).

Check the gallery below for images…


Gallery: New 2014 All-Star Game jerseys

Adidas Unveils New On-Court Collection

ALL BALL NERVE CENTER — Today adidas unveiled their all new collection of NBA on-court gear. According to adidas, “The NBA On-Court Collection will outfit all 30 NBA teams with the most innovative performance and on-trend style.” A photo gallery follows, but first some details…

    • On-Court Warm-Up Jacket And Pant — To illustrate the speed of the game, the jacket features intensity graphics on the sleeves and front panel of the body; Sleeves and trim of the jacket feature contrasting color to the body of the jacket; An homage to team pride, the back of the jacket features the geographical team name and logo in white-stencil font; Warm-up pant features ventilation panels built into high-performance areas for comfort and functionality along with adidas’ classic three stripes.
    • Varsity Warm-Up Jacket — Designed to capture the classic varsity jacket look and feel and built for optimal performance and on-court usage; Worn by all players and teams for weekend home games after Christmas Day; Classic heather grey-based jacket with contrasting team-colored sleeves; Soft-textured team patch logos on the back and left chest complete the varsity look.
    • Long-Sleeve Shooting Shirt — Team name across the chest in official team font; Front and back panels feature contrasting team colors along with accenting impact camo sleeves to illustrate speed and style.
    • Short-Sleeve Shooting Shirt — Varsity-style shooting shirt features team letter logo on the left chest; Features player’s name and number on the back and an impact camo pattern across the entire shirt to illustrate speed and style.

The collection is available now at NBAstore.com. To see Harrison Barnes, Damian Lillard, Derrick Rose, Ricky Rubio, Iman Shumpert and John Wall model the new gear, check below…

Enter The House Of Mutombo

ALL BALL NERVE CENTER — One of my favorite people I’ve been around while covering the NBA has been Dikembe Mutombo. When he was a member of the Hawks, well over a decade ago, I used to love chatting with him in the locker room, when he’d tell funny stories about whatever he was up to at the time. But as big as he was physically, Mutombo had a heart that was just as big, as evidenced by his relentless drive to raise money to build a hospital back in Africa, a goal he finally achieved a few years back.

Adidas recently re-released Mutombo’s signature adidas Mutombo sneaker, two decades after it first dropped. And in order to make sure we all know Mutombo’s back story, they created a neat animated video, voiced by Dikembe himself. Step into the House of Mutombo…
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(via TNLP)

Dwight Howard’s New Signature Adidas Shoe

ALL BALL NERVE CENTERDwight Howard will be in a new uniform this season, and he’ll be wearing new shoes as well. On November 1, adidas will be dropping the D Howard 4, the latest in his line of signature shoes. They gave us a sneak peek of the shoes today.

According to adidas: “The spiral wave design on the shoe’s upper is inspired by Dwight’s playing style and how he circles the paint protecting the rim by blocking shots and grabbing rebounds. The bright color palette of this Yellow-Gold-Blue colorway was selected to match Dwight’s personality while the tongue and three-stripes branding both feature a chrome treatment to stand out on the court.”

The D Howard 4 will be available on adidas.com starting Nov. 1. Check the gallery below for pics…
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