ALL BALL NERVE CENTER — Part of what I do each week during the season on NBA TV’s “The Jump,” is I keep a focused eye on the NBA’s Social Media scene. Tweets, viral videos, Instagram posts — all of these are things that I constantly consume in order to find the best and brightest.

Last season, Toronto forward/center Amir Johnson emerged as a force on the NBA Social Media scene, so much so that by the end of the season I was referring to him on air as the NBA’s “Social Media MVP.” It wasn’t just that Amir was active on all these different fronts, it was that he obviously put thought and planning behind his posts, in order to ensure all the content he put out on the Internet was entertaining and interesting.

A few months back I got the chance to sit down with Amir and talk about his season both on and off the floor…
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So it should come as no surprise to those of us who monitor such things that Amir’s latest viral adventure is just about perfect: It’s funny, it’s cringe-worthy, it has real drama. And it may or may not have a redemptive ending…
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(via @iamamirjohnson)