ALL BALL NERVE CENTER — The season is just weeks away, but today two teams announced new uniforms, one for this season one for next season.
Let’s start with this season. The New Orleans Pelicans got new uniforms last season when they changed their name to the Pelicans. This season they’re introducing an alternate red uniform.
According to Pelicans.com…
The Pelicans’ new red uniforms capture the culture and character of New Orleans and the Gulf Coast region as, similar to the team’s current jerseys, the word mark is inspired by French Quarter street signs. The uniforms will feature “Pelicans” on the front of the red jerseys, different from the team’s current jerseys. The lettering on the jerseys is white with navy outline and features the NBA logo on the back of the neck of the uniforms.
“With the second season as the New Orleans Pelicans approaches, we are thrilled to introduce our latest addition to the best looking uniforms in the NBA,” said Owner/Vice Chairman of the Board Rita Benson LeBlanc. “The feedback we have received from our fans on every element of our Pelicans branding and identity has been tremendously positive and we are particularly pleased with how our new alternate uniforms turned out. The red signifies the passion our players have for the game and our fans have for their basketball team, we can’t wait to see both on display when we debut these new uniforms on opening night.”
The Pelicans’ partial logo is featured on the side of the red shorts, as well as gold and navy stripe detail. At the center of the waistband of the shorts sits a unique ligature that combines the letters ‘N’ and ‘O’ to form a basketball. This new mark, created specifically and exclusively for the Pelicans, will be used selectively by the team and incorporated into Pelicans’ branding.
Also, in Dallas, the Mavericks introduced an alternate jersey for next season, the 2015-16 season, which was designed by a Dallas native named Geoff Case. His design was selected out of a thousand entries. Here are a few looks from today’s press conference…