ALL BALL NERVE CENTER — Dallas Mavericks owner Mark Cuban has always been on the cutting edge of technology, and the latest innovation in Dallas looks to be pretty awesome.
According to a press release, the “freeD” technology works like this:
Replay will work with the Mavs to distribute 360-degree video footage of key plays from all live game action within the arena. This is the first National Basketball Association (NBA) team to install the freeD™ ARENA System and integrate the technology into their broadcast of the game. The replays will be presented in 5K video resolution, the highest quality viewing experience for fans.
This is the largest freeD™ system ever installed across all international sports properties – consisting of 26 cameras, six of which allow for enhanced zoom capability. The system can navigate the entire court through 360-degree coverage and view any perspective of the action. This is a huge leap in terms of production capabilities, which “frees” the video, allowing viewers to watch any play from any angle.
Cuban’s been talking it up to the local media, and while it sounds cool in theory, what’s really awesome is how it looks in practice…
VIDEO: Mavs freeD