By Jeff Case
The ALS Ice Bucket Challenge has taken social media by storm the last few weeks and according to alsa.org, the campaign has raised immense awareness for ALS (which stands for amyotrophic lateral sclerosis, but is better known as Lou Gehrig’s Disease).
Here’s more from the ALSA:
In the last two weeks, the Ice Bucket Challenge has quite literally “soaked” the nation. Everyone from Ethel Kennedy to Justin Timberlake has poured a bucket of ice water over his or her head and challenged others do the same or make a donation to fight ALS within twenty-four hours.
Between July 29 and today, August 12, The ALS Association and its 38 chapters have received an astonishing $4 million in donations compared to $1.12 million during the same time period last year. The ALS Association is incredibly grateful for the outpouring of support from those people who have been doused, made a donation, or both. Contributions further The Association’s mission to find a cure for ALS while funding the highest quality of care for people living with the disease.
“We have never seen anything like this in the history of the disease,” said Barbara Newhouse, President and CEO of The ALS Association. “We couldn’t be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative.”
With only about half of the general public knowledgeable about amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease, the Ice Bucket Challenge is making a profound difference. Since July 29, The Association has welcomed more than 70,000 new donors to the cause.
Everyone from celebrities to, perhaps, some of your friends on Facebook, Instagram and Twitter are challenging each other to dump a bucket of ice-cold water on themselves to further awareness of ALS. That list of participants includes NBA players, who have taken on (or doled out) the Ice Bucket Challenge, too. Here’s Michael Jordan, Team USA, Kevin Durant, Bradley Beal, John Wall, Damian Lillard, J.R. Smith and more taking the plunge:
VIDEO: MJ Ice Bucket