Posts Tagged ‘Jordan Brand’

Jordan Brand introduces the Air Jordan XXX

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ALL BALL NERVE CENTER — The Air Jordan, one of the most (if not the most) iconic basketball sneakers of all-time, is turning 30 years old. And today in Chicago, Jordan Brand unveiled the latest iteration of the shoe. The Air Jordan XXX, designed by longtime Nike designers Tinker Hatfield and Mark Smith, found inspiration in several places.

According to Jordan Brand…

Each of the shoe’s elements results from a key performance insight or design inspiration fundamental to the player and Jordan Brand’s evolutions. The start of the design process, however, tied to a significant, if lesser-known, date: a bitterly cold weekend in February 2015, when – during a pre-birthday party dinner — Michael Jordan asked long-time design collaborator Tinker Hatfield to spearhead the design of the anniversary-marking shoe. “The next morning I drew a shoe,” Hatfield recalls, “because I knew I was in deep trouble. We had no time. Then I realized it wasn’t good enough to sketch a shoe. I asked for that particular photo of Michael in the slam dunk contest and then I drew.”

The photo in question, which featured MJ in the open lane, rising to the hoop, ball cocked behind his right ear and legs tucked under his body, activated Hatfield’s memories of 1988. It spurred the designer to add his own illustrations to the familiar image. The resulting artwork, which recapped Jordan’s history in unconventional ways, in turn inspired the shoe.

An “XXX”, signifying 30, transformed into a basketball net. Stars symbolized the athlete’s otherworldly talents and planets orbiting the Jordan universe took on surfaces — elephant print or carbon fiber — related to innovations initiated by past Jordan models. Elaborating his drawing, with help of fellow designer Mark Smith, Hatfield broadened the Jordan narrative and formed the story of the Air Jordan XXX, one that references a storied yet timeless lineage with an eye towards the future.

The Air Jordan XXX will be globally available at select retail stores and Jordan.com on February 12, 2016. For more images, check below… (more…)

Blake Griffin has the dunk to end all dunks


VIDEO: Blake dunk to end all dunks

ALL BALL NERVE CENTERBlake Griffin is a former NBA Slam Dunk Contest champ, and we’ve seen him throw down over seven-footers in NBA games. So competing in a dunk contest against someone three feet tall? Griffin says it shouldn’t be a problem. If that three-footer is Marvin the Martian? Well, Blake has a little something up his sleeve…even against a Martian, as we see in this new spot from Jordan Brand.

The return of “Hare” Jordan

ALL BALL NERVE CENTER — As part of their ongoing celebration of the 30th anniversary of the Air Jordan franchise, Jordan Brand continues to call out to some iconic moments in basketball and the culture. Today, an exclusive look at the latest step.

Back in 1992, following Michael Jordan‘s first championship season, we saw the debut of Hare Jordan, a collaboration between Jordan and Bugs Bunny. During his second title run, MJ wore the Air Jordan VII, and this weekend, as part of the ongoing anniversary celebration, the “Hare” Jordan VII is being re-released at retail.

Which brings us to the ad below. Back in the day, the Air Jordan VII had an iconic commercial featuring gorgeous black and white footage of MJ playing ball, with some beautiful shots of the shoe. Today, Jordan Brand releases this remixed version, with the original side-by-side against a new version, featuring BUgs Bunny showing some of his sick moves…


VIDEO: Air and Hare

President Obama gets personalized Jordans

ALL BALL NERVE CENTER — Last week, President Barack Obama was in Oregon, and he stopped at the Nike campus in Beaverton to give a speech to assembled Nike folk, including a bunch of Jordan employees. Well, no one leaves campus empty-handed, so the people at Jordan put together a special gift just for the President, who is of course an avowed hoops head…

Jordan Brand unveils new Carmelo Anthony signature shoe

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ALL BALL NERVE CENTER — Last night in New York City, just steps away from Madison Square Garden, New York Knicks forward Carmelo Anthony and Jordan Brand unveiled his latest signature shoe, the Jordan Brand Melo M11. The new shoe, out Jan. 3, is Jordan’s newest performance model, and will be available in several colorways that reflect Anthony’s life and journey.

The event was held at Terminal 23, the indoor basketball court on West 32nd Street that Jordan Brand opened a year ago inside a former event space. Since being transformed, Terminal 23 has become an epicenter for off-season pick-up basketball among New York-based NBA players, largely thanks to Anthony’s constant presence. For the evening, the entryway to the facility had been transformed into something of a museum, and Anthony patiently walked reporters through the venue, explaining each installation. “I almost handed out headphones to everyone like you get at the Louvre,” Anthony joked.

As for the details on the shoe, from a press release…

The Jordan Melo M11 incorporates the brand’s pinnacle technology created for the basketball court: FlightPlate. Designed to harness and return energy from every step for explosive liftoff, FlightPlate features a moderator plate placed directly over the forefoot Nike Zoom unit to create a larger sweet spot and ample cushioning. On the shoe’s upper, a molded collar optimizes fit and enhances ankle support for Anthony’s versatile game.

Anthony definitely notices a difference in his game when playing in FlightPlate, saying it not only makes him faster and provides jump-shot lift in the first quarter, it actually keeps him fresh through the fourth quarter.

Building on last year’s model, the Jordan Melo M11 echoes Melo’s physical transformation through the offseason. After a summer dedicated to intense workouts — Melo was known for hosting some of the game’s best runs at Jordan Brand’s Terminal 23 in New York — he returned slimmer, fitter and ready to push even harder this season.

Melo said he wanted the Jordan Melo M11 to have a more sophisticated look that is well suited for a high-end, simple color palette, but also uses hues and patterns to tell dynamic stories.

The upper features synthetic leather for support and lightweight durability, while perforated details enhance breathability. A webbed strapping system wraps the foot to provide superior lockdown. The updated foam heel counter integrates into the midsole, bringing strength and support to the collar, as well as a distinctive pattern produced by repetition of the letter M.

INSPIRED BY NEW YORK CITY
Born in the Red Hook neighborhood of Brooklyn, N.Y., Melo has always felt a strong connection to the city of New York. Each colorway of the Jordan Melo M11 is inspired by — and a tribute to — different elements of Anthony’s story.

“It was essential that we incorporate how important New York City is to me,” Anthony said. “It’s where my basketball journey started, and there’s no other city where I’d rather play the game.”

CONCRETE ISLAND
Inspired by the concrete jungle, this color way of the Jordan Melo M11 juxtaposes the grit and shine of one of the world’s greatest cities. The gray across the forefoot echoes the concrete streets and the detailing on the tongue is a nod to brightly colored graffiti and street art, while a subtly speckled midsole evokes the bright lights of the city that never sleeps.

RED HOOK SUNSET
Born in the Red Hook projects in Brooklyn, Melo remains inspired by and committed to remembering his roots even as he achieves great personal success in basketball and business. This colorway brings to mind sunsets in Red Hook and early memories of his childhood in the famous New York borough.

JORDAN FAMILY
Melo wanted to include a colorway tribute to the Jordan Brand family, who have been with him and supported him throughout his career. Featuring the traditional colorways worn by Michael Jordan — black, red and white — the shoe calls to mind the great Jordan rivalries with New York throughout the 1990s.

“BLACK/GOLD”
Featuring a simple, premium color scheme, the black/gold colorway features luxury touches, and highlights throughout.

Today, consumers in North America will be able to pre-order the Jordan Melo M11 at Jordan.com. The shoe will be globally available at select retailers and Jordan.com starting January 3. Stay tuned to @Jumpman23 on Twitter and Instagram for more information.

For a closer look at the shoe and the Terminal 23 gym, check the gallery below…

Russell Westbrook is an intense personal trainer

ALL BALL NERVE CENTER — In this latest spot from Foot Locker, we see what would happen if you — a young, developing basketball player — were tutored by Oklahoma City’s Russell Westbrook. He will teach you how to be a great basketball player, sure, but make certain you’re ready for a glass of water in the face and a battery of challenging drills before you sign up. SPLASH!


VIDEO: Westbrook Fly

His Airness Tries Out Tennis

By Nick Margiasso IV

Game recognize game.

It is a phrase that never rang truer than Tuesday night, when Michael Jordan headed to the US Open to watch his first-ever professional tennis match in person (according to USA Today) — as guest of tennis legend Roger Federer.

It wasn’t just worlds colliding just for the sake of blowing sports fans’ collective minds. No, it was in part a celebration of the debut of Fed’s new Jordan-inspired tennis kicks. Federer used his new wheels courtesy of Jordan to blow out his opponent in front of the Chicago Bulls legend, who was commended by the fans and even Federer himself after the match. They were probably just trying to get some freebies of these sweet sneakers.

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And, although it was a glorified business meeting, MJ was entertained enough that he might be back soon … as long as his Nike buddy is playing. Then again, they might just play piano, too. Such is the life of the greats.

Jordan Brand unveils Air Jordan XX9

By Lang Whitaker, NBA.com


VIDEO: Tinker Hatfield on the Air Jordan XX9

ALL BALL NERVE CENTER — At a press conference yesterday in Manhattan, Jordan Brand unveiled their latest signature sneaker, the Air Jordan XX9. Michael Jordan and designer Tinker Hatfield were in attendance, and they talked often about how the new kicks, which will be available in September, is the best shoe they’ve created yet.

The shoe is woven together using a technology they found in Italy, so it’s both light and strong. As a press release explains…

The performance-woven upper delivers superior abrasion resistance, along with an entirely new look on the outside of the shoe. The structure and fit of the shoe are engineered through Flight Web tunnels, and strategic panels of stiffer and softer flex to enhance natural motion. The absence of numerous layers and adhesion technologies creates an incredibly comfortable, sock-like interior lining with superior breathability. Using webbed straps that wrap the foot and integrate with the laces, the Flight Web fit system offers superior mid-foot lockdown that moves with the athlete. Woven channels in the upper enhance the Flight Web fit system, while a double-lasted heel helps dampen the impact on hard landings. Articulated padding in the collar adds to the premium, signature feel of the shoe and helps prevent the heel from slipping.

While the shoe isn’t out until the fall, you’ll probably start seeing it on some feet in the playoffs. In the meantime, check out some images of the first two colorways in the gallery below…

Jordan Brand Introduces Melo M10

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ALL BALL NERVE CENTER — It’s hard to believe Carmelo Anthony has been in the NBA for eleven seasons, much less had nine different signature shoes, but we got a reminder this week with Jordan Brand’s introduction of the Melo M10, Carmelo’s tenth signature sneaker.

According to Nike, the sneaker, which was designed by legendary sneaker designer Tinker Hatfield, “incorporates Jordan’s signature Flight Plate technology, offering maximum responsiveness through compression and deflection. The dynamic fit technology works with Flight Plate to provide a lock-down fit that moves with the foot and enhances maximum performance.”

The shoe hits the market on January 4, with a suggested retail price of $165. For more on the kick, check the video below where Melo and Tinker discuss their inspiration…


VIDEO: Melo And Tinker M10

Don’t Sleep Around Blake Griffin

ALL BALL NERVE CENTER — As a member of the Los Angeles Clippers, Blake Griffin knows what happens if you fall asleep on the team plane: You get embarrassed. Because it was the Clips who came up with “Got ‘Em,” the fad whereby sleeping teammates are photographed and memorialized on various forms of social media. It became such a common occurrence that there are entire Pinterest boards dedicated to it.

For the past few days, Griffin’s been on a tour of Asia with his fellow Jordan Brand athletes, Chris Paul and Carmelo Anthony. And on the long plane flight home, while everyone else was sleeping, Blake went to work…

Always good to be surrounded by great friends

A video posted by Blake Griffin (@blakegriffin32) on