ALL BALL NERVE CENTER — Last night in New York City, just steps away from Madison Square Garden, New York Knicks forward Carmelo Anthony and Jordan Brand unveiled his latest signature shoe, the Jordan Brand Melo M11. The new shoe, out Jan. 3, is Jordan’s newest performance model, and will be available in several colorways that reflect Anthony’s life and journey.
The event was held at Terminal 23, the indoor basketball court on West 32nd Street that Jordan Brand opened a year ago inside a former event space. Since being transformed, Terminal 23 has become an epicenter for off-season pick-up basketball among New York-based NBA players, largely thanks to Anthony’s constant presence. For the evening, the entryway to the facility had been transformed into something of a museum, and Anthony patiently walked reporters through the venue, explaining each installation. “I almost handed out headphones to everyone like you get at the Louvre,” Anthony joked.
As for the details on the shoe, from a press release…
The Jordan Melo M11 incorporates the brand’s pinnacle technology created for the basketball court: FlightPlate. Designed to harness and return energy from every step for explosive liftoff, FlightPlate features a moderator plate placed directly over the forefoot Nike Zoom unit to create a larger sweet spot and ample cushioning. On the shoe’s upper, a molded collar optimizes fit and enhances ankle support for Anthony’s versatile game.
Anthony definitely notices a difference in his game when playing in FlightPlate, saying it not only makes him faster and provides jump-shot lift in the first quarter, it actually keeps him fresh through the fourth quarter.
Building on last year’s model, the Jordan Melo M11 echoes Melo’s physical transformation through the offseason. After a summer dedicated to intense workouts — Melo was known for hosting some of the game’s best runs at Jordan Brand’s Terminal 23 in New York — he returned slimmer, fitter and ready to push even harder this season.
Melo said he wanted the Jordan Melo M11 to have a more sophisticated look that is well suited for a high-end, simple color palette, but also uses hues and patterns to tell dynamic stories.
The upper features synthetic leather for support and lightweight durability, while perforated details enhance breathability. A webbed strapping system wraps the foot to provide superior lockdown. The updated foam heel counter integrates into the midsole, bringing strength and support to the collar, as well as a distinctive pattern produced by repetition of the letter M.
INSPIRED BY NEW YORK CITY
Born in the Red Hook neighborhood of Brooklyn, N.Y., Melo has always felt a strong connection to the city of New York. Each colorway of the Jordan Melo M11 is inspired by — and a tribute to — different elements of Anthony’s story.
“It was essential that we incorporate how important New York City is to me,” Anthony said. “It’s where my basketball journey started, and there’s no other city where I’d rather play the game.”
Inspired by the concrete jungle, this color way of the Jordan Melo M11 juxtaposes the grit and shine of one of the world’s greatest cities. The gray across the forefoot echoes the concrete streets and the detailing on the tongue is a nod to brightly colored graffiti and street art, while a subtly speckled midsole evokes the bright lights of the city that never sleeps.
RED HOOK SUNSET
Born in the Red Hook projects in Brooklyn, Melo remains inspired by and committed to remembering his roots even as he achieves great personal success in basketball and business. This colorway brings to mind sunsets in Red Hook and early memories of his childhood in the famous New York borough.
Melo wanted to include a colorway tribute to the Jordan Brand family, who have been with him and supported him throughout his career. Featuring the traditional colorways worn by Michael Jordan — black, red and white — the shoe calls to mind the great Jordan rivalries with New York throughout the 1990s.
Featuring a simple, premium color scheme, the black/gold colorway features luxury touches, and highlights throughout.
Today, consumers in North America will be able to pre-order the Jordan Melo M11 at Jordan.com. The shoe will be globally available at select retailers and Jordan.com starting January 3. Stay tuned to @Jumpman23 on Twitter and Instagram for more information.
For a closer look at the shoe and the Terminal 23 gym, check the gallery below…