
ALL BALL NERVE CENTER – If there’s anything we’ve learned about Kobe Bryant over the past 17 seasons, it’s that nobody will outwork him and nobody will out-prepare him. So just because Kobe is now on the chilling list for the foreseeable future with a ruptured Achilles tendon, that doesn’t mean the Mamba will be sold short. It just means that instead of dominating on the court, the venue has changed: Instead of the Staples Center, these days Kobe is doin’ work on social media, specifically via his Instagram account.
Before Kobe’s injury, his main social media outlets had been Facebook, and then, this season, Twitter. Even though he was a late adopter to these platforms, he showed a real knack for using each, utilizing Twitter for quick thoughts and to interact with Lakers fans, and then using Facebook to post one of the most memorable statements of his career just hours after he tore his Achilles. Kobe is an athlete who has long protected his privacy, and as such, it has been fascinating for Kobe to suddenly be accessible, and even, occasionally, interactive with his fans…
Kobe started populating his Instagram account on April 13, exactly one day after tearing his Achilles, and since then he’s allowed us to follow him through the entire process of surgery and recovery. It is an almost completely antithetical approach to the traditional way teams and athletes have addressed injuries, which is to say radio silence. The reason we normally are not granted access is because teams and athletes want some regulatory role over any news. Yet by Instagramming his recovery, Kobe is simultaneously controlling the narrative while delivering access and news.
From the initial MRI…

To prepping for the surgery…

To expressing the frustration of recovery…

To getting visits from teammates…

to providing updates…

to getting his stitches out…

to taking his first post-injury steps…

Kobe is taking all of us with him on this journey, with an ending that is yet to be written. Will he come back stronger than ever? Or will this mark the beginning of the end of his career?
No matter which way it turns out, it’s been a virtuouso performance. But then, from Kobe, we’ve come to expect nothing less.