VIDEO: Everybody Up
ALL BALL NERVE CENTER — If there was any doubt remaining that the NBA is now a worldwide sport, you can let that go. The NBA’s new ad campaign for the 2013-14 season is called “Everybody Up,” and the campaign celebrates the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead while featuring all 30 teams.
“We are all united by our love of the game, and the new ‘Everybody Up’ campaign captures the passion, dedication and endless contributions of the global NBA community,” NBA Chief Marketing Officer Pam El said in a news release. “With tremendous momentum heading into the season, we look forward to engaging both our avid and casual fans like never before.”
You can check out is the campaign’s first spot up above. This ad called “Roll Call,” is narrated by Common and debuts on TV during the NBA Global Games Rio 2014 preseason contest between the Miami Heat and Cleveland Cavaliers on Saturday, Oct. 11. The game will air live at 5 p.m. ET on ESPNEWS.
The music in the spot is from the legendary Ray Charles‘ (“What’d I Say Pt. I & II”) and the hyper-edited footage showcases the expansive NBA community — players, coaches, team staff, arena employees, fans, and families, among others. Throughout the season, spots will air nationally on ESPN, TNT, ABC, and NBA TV. Additionally, the commercial will run on regional sports networks, league and team social media platforms, in-arena and internationally.