Posts Tagged ‘Nike’

Cleveland stands together with LeBron

By Jeff Case

The Cleveland Cavaliers are set to open their season tonight against the New York Knicks (8 p.m. ET, TNT) and the city’s anticipation for the official return of their native son, LeBron James, is growing by the hour. As our Steve Aschburner points out, the grand homecoming of James is about more than basketball. But if that story doesn’t convince you, perhaps this new commercial from Nike will:


VIDEO: LeBron James’ new Nike commercial called ‘Together’

Even if you’re not a Cavs fan, you can’t help but get goosebumps for tonight’s big game. (And, oh yeah, this little billboard is going up tonight, too).

(h/t Scott Soshnick)

Nike introduces the LEBRON 12

9.15.14 Nike LeBron 12 Launch

ALL BALL NERVE CENTER — It wouldn’t be a new NBA season if LeBron James didn’t come out in a new pair of kicks. Yesterday in Portland, at Nike World Headquarters, Nike and LeBron debuted his latest signature shoe, the LEBRON 12.

According to a release from Nike…

The LEBRON 12 was born in the lab, where scientific data and analysis substantiated the need for next-generation cushioning, support and flexibility.

This science-led insight was maximized for James while accounting for the diverse needs of athletes worldwide. The lead colorway, the LEBRON 12 NSRL, was inspired by the new shoe’s genesis in the lab.

Five visible, hexagonally-shaped Nike Zoom Air bags in the outsole of the LEBRON 12 enhance natural motion while providing accelerated explosiveness with each step. Nike Zoom Air delivers the same great cushioning it brought to footwear when first introduced to basketball in 1995; now the hexagonal Nike Zoom Air is mapped to the pressure points of the foot where it’s most needed for basketball performance.

In tandem with the sole, the lightweight and breathable Megafuse upper is designed to act as a molded second skin that minimizes weight and amplifies breathability and comfort.

James runs approximately three miles per game, and the average player changes directions about 1,000 times over that distance, requiring supportive, comfortable footwear to withstand tremendous impact and torque. Dynamic Flywire cables provide lockdown support for James’s unrivaled combination of speed and strength. The upper is constructed for a precise fit, with Hyperposite wings that deliver targeted support and protection.

The first colorway drops October 1 in China and October 11 globally. Check below for images of the shoe in several colorways…

This guy really likes Kevin Durant’s Nikes

ALL BALL NERVE CENTER — A rumor built over the last week or so that Kevin Durant was considering leaving Nike to wear Under Armour sneakers. UA had made a huge offer, and it was up to Nike to match that offer. After a few days of considering the options, Nike matched KD’s deal, which made KD happy…

By now, Kevin Durant has had seven different signature shoes, and almost every shoe has come in not only a colorway that matches the Thunder’s uniforms, but then also several other colorways. Last year’s shoe, the KD VI, came in a bunch of colorways. And one man in Oklahoma City, Chris McCord, bought them all. Twenty-five designs released, twenty-five pairs purchased. Check the video below to see how it all came about, and read the full story here.

Can he kick it? Yes, he can…

The House of Mamba’s Kobe Bryant court is amazing

ALL BALL NERVE CENTER — A few months back we took a look at the new court the Charlotte Hornets were introducing next season for use in their arena, specially designed with a Hornets theme. We also have seen courts with impressive light displays as part of the pregame or halftime intros. But what if all came together at once?

Here’s a short video (via SB Nation) of a basketball court that Nike built in China for an appearance by Kobe Bryant at a venue called the House of Mamba. The LED court is covered with lights and lines and designs and, well, just check this out…


VIDE: Mamba court

Nike reveals new USA Basketball uniforms

ALL BALL NERVE CENTER — The FIBA Basketball World Cup is still a few weeks away, far enough away that Team USA doesn’t even have a roster set, but today Nike dropped images of the new uniforms Team USA is going to wear. According to a press release…

The angle of USA graphic on the new uniform was inspired by the chevron of the classic Nike Windrunner track jacket that was born in 1978.

Both the USA home and away uniforms feature red, white and blue hues meshed together in the 26-degree speed graphic – crossing the front of the game jersey, fading into a representation of the USA flag, and extending across the side of the game short from the front to the back. The speed graphic represents a distinctive basketball point of view, based on the roughly 1,000 directional changes, or “cuts” that a player might make in the course of a game.

NIKE HYPER ELITE JERSEY

A flocked lining at the inside of the neck allows the athlete to comfortably wipe excess moisture from the face. Ultra-lightweight stretch mesh in the back of the jersey serves to regulate the temperature of the player along the spine, where athletes tend to heat up the most. Redeveloped, lightweight sphere fabric in the front of the jersey helps to maintain a comfortable body temperature by wicking moisture, while eliminating cling from excess sweat.

NIKE HYPER ELITE SHORTS

A perforated, vented waistband in the Nike Hyper Elite shorts provides a level of cooling, while maintaining the comfort and security that athletes require. A new, performance flex vent placed by the knee allows the game short to flex when the player moves. The addition of a flocked “wipe zone” at either hip allows a comfortable spot to dry hands as sweat builds up.

The new uniform will be available beginning Aug. 7 on nike.com, in Nike stores and selected shops, and will debut on-court when the USA Basketball Men’s National Team takes on the Brasil Men’s National team on August 16, in an exhibition game at Chicago’s United Center.

To check them out, click through the gallery below…

 

11-Year-Old Wins Design LeBron’s Tee Contest

ALL BALL NERVE CENTER — Nike and LeBron James teamed up recently for a contest where fans submitted t-shirt designs for LeBron’s Nike line. After sorting through all the options, LeBron selected a design based on the now-infamous press conference in Miami where LeBron noted their goal was several titles, “not one, not two.” The design was dreamed up by an 11-year-old named Rahul, who explains his motivation in the video below. (The shirt, by the way, is available now.)
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VIDEO: Design LeBron’s Tee Winner

(via FTW)

Kobe Returns With A New Commercial

ALL BALL NERVE CENTER — You stayed up last night to watch Kobe Bryant‘s return to action against the Sacramento Kings Toronto Raptors, didn’t you? Yeah, if you’re a basketball fan, you probably did. You don’t have to be a Laker fan to appreciate what a big deal this was. (And if you are a Laker fan, well, maybe you need to reorder your priorities.) This was the Mamba, arguably the best player of his generation, returning to action after suffering the most serious injury of his career.

And you know what? He looked pretty good. He was a little rusty, sure, and the layoff seemed to manifest most obviously in his timing, but overall it was great to see Kobe being Kobe. And to celebrate all the things that make Kobe so special, Nike released a new commercial last night (with Ice Cube on the voiceover) to remind us that Kobe is a pretty singular dude. Welcome back, Kobe.
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VIDEO: Kobe Comeback

Nike Unveils Kobe 9 Elite Shoe

Screen Shot 2013-12-05 at 1.30.48 AM

ALL BALL NERVE CENTERKobe Bryant has been through eight signature shoes as a Nike athlete, but at a media event at the Museum of Contemporary Art in Los Angeles on Wednesday, the ninth and maybe most dramatic kick yet was unveiled. The KOBE 9, out February 8, 2014, is a mixture of design, fashion and function, and Bryant clearly relished showing it off alongside Nike CEO Mark Parker and Nike Creative Director and VP of Innovation Eric Avar.

After several years of lowtops, the Kobe 9 is huge, reaching high above the ankle — Kobe said the idea came to him while watching Manny Pacquiao train and noticing his boxing shoes. Together with Avar, the idea was honed into the KOBE 9. (Of the design process and going back and forth with Avar, Kobe said he particularly enjoyed it because “I think we’re all geeks at heart.”)

The shoe is largely constructed from Nike Flyknit, the first time the technology has been used in a basketball shoe. According to Nike, Flyknit “defies conventional shoe manufacturing processes by creating a one-piece engineered upper made from single strands of yarns.”

While there are various design hints throughout the shoe to what Kobe referred to as his “muses,” the most obvious key to the shoe is the lines of red embroidered down the back of the shoe, a nod to the stitches Kobe received after his Achilles surgery.

“I draw inspiration from where I am as a player, as a person, and where my career is at this moment,” Kobe said. “I’m trying to do something that the majority of people think is impossible to do. I let my emotions out when I step on the basketball floor, it’s always been my escape, and these shoes will touch a nerve on the court in the same way I do.”

According to some early reviews on my Twitter feed, at least one other NBA player likes the look of the shoe…

For more looks at the shoe, check the gallery below…
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Nike Debuts New LeBron Commercial

ALL BALL NERVE CENTER — As part of our LeBron series this week, yesterday I wrote a piece about the marketing dominance of LeBron James and how he has become a global business phenomenon. The timing couldn’t have been better, then, when late yesterday Nike dropped LeBron’s latest commercial spot. According to Nike…

The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’s passion and joy can inspire spectators to transform into active participants whenever he is around. In the film, James rides a bike through the streets of Miami, swims in the ocean, trains in the arena, jogs through alleys and plays impromptu hoops on a street court. Along the way, people of all ages see James’s training activity and can’t help but join in.

Check the video below…
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Nike Releases New Colorways Of The LeBron 11

ALL BALL NERVE CENTER — For the 11th edition of LeBron James‘ signature sneakers, Nike is continuing to try and reinvent the kicks. According to Nike, the LEBRON 11 “encompasses the duality of powerful precision. It is James’s lightest signature shoe to-date, while offering the protective feel, responsiveness and containment his game requires.”

The shoe weighs 14.5 ounces in a men’s size 9, and a combination of Lunarlon and Nike Zoom units provides “soft, springy responsiveness.” As far as design elements, Nike says, “The duality of the number 11 is the main graphic design inspiration for the LEBRON 11 – it looks identical upside down as it does right side up. The graphic design on the LEBRON 11 also plays into the duality of the shoe and features ambigrams throughout including:

  • The graphic on the inner tongue of the shoe spells out the number six while further highlighting the Roman numeral XI.
  • The sock liner graphic reads “LeBron” but when flipped upside down reads “James”.
  • A closer look at the Swoosh on the shoe reveals a pattern inspired by modern chain mail in which the initials “LJ” make up the links and repeat at graduating weights.

The images below include two previously unseen colorways, The King’s Pride colorway and the Terracotta Warrior colorway. According to Nike, “The King’s Pride colorway draws inspiration from the lion – its dark loden upper color and the floral print on the collar lining reflect the pride of the wildlife.” Meanwhile, “James was impressed by the Terracotta Warrior Exhibition, which he visited when he was in Xi’An, China, in 2011. The exhibit, plus James’s playing style – which reflects a warrior’s spirit of grit, confidence, hard work and determination – inspired the Terracotta Warrior colorway.”

The LEBRON 11 King’s Pride will be available on Oct. 12 globally. The LEBRON 11 Terracotta Warrior will be available on Oct. 1 in Greater China, and on Nov. 27 in North America and the rest of the world.
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