Posts Tagged ‘Nike’

11-Year-Old Wins Design LeBron’s Tee Contest

ALL BALL NERVE CENTER — Nike and LeBron James teamed up recently for a contest where fans submitted t-shirt designs for LeBron’s Nike line. After sorting through all the options, LeBron selected a design based on the now-infamous press conference in Miami where LeBron noted their goal was several titles, “not one, not two.” The design was dreamed up by an 11-year-old named Rahul, who explains his motivation in the video below. (The shirt, by the way, is available now.)
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VIDEO: Design LeBron’s Tee Winner

(via FTW)

Kobe Returns With A New Commercial

ALL BALL NERVE CENTER — You stayed up last night to watch Kobe Bryant‘s return to action against the Sacramento Kings Toronto Raptors, didn’t you? Yeah, if you’re a basketball fan, you probably did. You don’t have to be a Laker fan to appreciate what a big deal this was. (And if you are a Laker fan, well, maybe you need to reorder your priorities.) This was the Mamba, arguably the best player of his generation, returning to action after suffering the most serious injury of his career.

And you know what? He looked pretty good. He was a little rusty, sure, and the layoff seemed to manifest most obviously in his timing, but overall it was great to see Kobe being Kobe. And to celebrate all the things that make Kobe so special, Nike released a new commercial last night (with Ice Cube on the voiceover) to remind us that Kobe is a pretty singular dude. Welcome back, Kobe.
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VIDEO: Kobe Comeback

Nike Unveils Kobe 9 Elite Shoe

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ALL BALL NERVE CENTERKobe Bryant has been through eight signature shoes as a Nike athlete, but at a media event at the Museum of Contemporary Art in Los Angeles on Wednesday, the ninth and maybe most dramatic kick yet was unveiled. The KOBE 9, out February 8, 2014, is a mixture of design, fashion and function, and Bryant clearly relished showing it off alongside Nike CEO Mark Parker and Nike Creative Director and VP of Innovation Eric Avar.

After several years of lowtops, the Kobe 9 is huge, reaching high above the ankle — Kobe said the idea came to him while watching Manny Pacquiao train and noticing his boxing shoes. Together with Avar, the idea was honed into the KOBE 9. (Of the design process and going back and forth with Avar, Kobe said he particularly enjoyed it because “I think we’re all geeks at heart.”)

The shoe is largely constructed from Nike Flyknit, the first time the technology has been used in a basketball shoe. According to Nike, Flyknit “defies conventional shoe manufacturing processes by creating a one-piece engineered upper made from single strands of yarns.”

While there are various design hints throughout the shoe to what Kobe referred to as his “muses,” the most obvious key to the shoe is the lines of red embroidered down the back of the shoe, a nod to the stitches Kobe received after his Achilles surgery.

“I draw inspiration from where I am as a player, as a person, and where my career is at this moment,” Kobe said. “I’m trying to do something that the majority of people think is impossible to do. I let my emotions out when I step on the basketball floor, it’s always been my escape, and these shoes will touch a nerve on the court in the same way I do.”

According to some early reviews on my Twitter feed, at least one other NBA player likes the look of the shoe…

For more looks at the shoe, check the gallery below…
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Nike Debuts New LeBron Commercial

ALL BALL NERVE CENTER — As part of our LeBron series this week, yesterday I wrote a piece about the marketing dominance of LeBron James and how he has become a global business phenomenon. The timing couldn’t have been better, then, when late yesterday Nike dropped LeBron’s latest commercial spot. According to Nike…

The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’s passion and joy can inspire spectators to transform into active participants whenever he is around. In the film, James rides a bike through the streets of Miami, swims in the ocean, trains in the arena, jogs through alleys and plays impromptu hoops on a street court. Along the way, people of all ages see James’s training activity and can’t help but join in.

Check the video below…
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Nike Releases New Colorways Of The LeBron 11

ALL BALL NERVE CENTER — For the 11th edition of LeBron James‘ signature sneakers, Nike is continuing to try and reinvent the kicks. According to Nike, the LEBRON 11 “encompasses the duality of powerful precision. It is James’s lightest signature shoe to-date, while offering the protective feel, responsiveness and containment his game requires.”

The shoe weighs 14.5 ounces in a men’s size 9, and a combination of Lunarlon and Nike Zoom units provides “soft, springy responsiveness.” As far as design elements, Nike says, “The duality of the number 11 is the main graphic design inspiration for the LEBRON 11 – it looks identical upside down as it does right side up. The graphic design on the LEBRON 11 also plays into the duality of the shoe and features ambigrams throughout including:

  • The graphic on the inner tongue of the shoe spells out the number six while further highlighting the Roman numeral XI.
  • The sock liner graphic reads “LeBron” but when flipped upside down reads “James”.
  • A closer look at the Swoosh on the shoe reveals a pattern inspired by modern chain mail in which the initials “LJ” make up the links and repeat at graduating weights.

The images below include two previously unseen colorways, The King’s Pride colorway and the Terracotta Warrior colorway. According to Nike, “The King’s Pride colorway draws inspiration from the lion – its dark loden upper color and the floral print on the collar lining reflect the pride of the wildlife.” Meanwhile, “James was impressed by the Terracotta Warrior Exhibition, which he visited when he was in Xi’An, China, in 2011. The exhibit, plus James’s playing style – which reflects a warrior’s spirit of grit, confidence, hard work and determination – inspired the Terracotta Warrior colorway.”

The LEBRON 11 King’s Pride will be available on Oct. 12 globally. The LEBRON 11 Terracotta Warrior will be available on Oct. 1 in Greater China, and on Nov. 27 in North America and the rest of the world.
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Kevin Durant Needs A Nickname

ALL BALL NERVE CENTER — When we last caught up with Kevin Durant, at least in the world of commercials, he was being selected first overall in a streetball draft. Now, back in that same commercialized world, Durant is on the cement court and doing his usual dominating thing.

This time, however, he’s looking for a nickname. In this new spot from Nike, the PA announcer at this outdoor court (played by the hilarious comedian Hannibal Buress) is struggling to find a proper handle for KD, a struggle that plays off Durant’s real life. In the ad, Durant himself wants “Kevin, nickname, Durant.” But as Buress suggests, what about just “Kevin”?
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LeBron Has A 24/7 DJ In China

ALL BALL NERVE CENTERLeBron James is currently in Asia on a tour for Nike, and late last night he tweeted a link to an Instagram video from his hotel room at the W Hotel in Guangzhou…

Then, just five hours ago, LeBron posted another video to let people know he “really wasn’t playing about my 24/7 DJ.”

It’s good to be the King. Must be tough to get some sleep, though.

LeBron James Can Sell Shoes


ALL BALL NERVE CENTER – A report in the June 10 issue of Forbes magazine says LeBron James isn’t just the NBA’s MVP on the court — he’s also the MVP when it comes to moving shoes.

According to Forbes, who culled this information from the research firm SportsOneSource, while several NBA players have signature shoes that sold tens of millions of dollars worth in 2012, nobody’s kicks came close to LeBron, whose signature LeBron X made about six times as much in U.S. sales as his closest finisher (in this case, Kobe Bryant). On the come-up: Derrick Rose, who moved into the top five even though he missed the entire 2012-13 season.

There are a lot of variables involved, which you can read about in the Forbes story, but here is how the top five shook out for U.S. sales in 2012, according to SportsOneSource:

1. LeBron James (Nike): $300 million
2. Kobe Bryant (Nike): $50 million
3. Carmelo Anthony (Jordan): $40 million
4. Kevin Durant (Nike): $35 million
5. Derrick Rose (Adidas): $25 million

Also worth noting from the story: Even though he retired in 2003, Michael Jordan‘s Jordan Brand did $2 billion in sales in 2012.

NBA Style: Spotlight On Playoff Shoes

NBA Style
By the NBA.com Style Crew

A player’s shoes always make a statement. Pregame, many choose to go with high-fashion dress shoes or sneakers. During games, a player can have career-defining moments that get memorialized by the shoes he wore. A player’s in-game sneakers often represent more than athletic performance. Notes can be seen scribbled across the sides, or logos crafted specifically for the player become globally recognizable symbols that represent the growth and influence of the game. In fact, the global aspect of basketball extends to shoes, as several NBA players now endorse Chinese shoe companies.

In this spotlight, we will highlight both the sneakers worn during the game, and the shoes that made the biggest statements during arrivals. As always, keep up with the conversation using #NBAStyle.

James Harden is a known risk taker, and goes all-out with multi-colored studded sneakers, which he pairs with a printed button down.

Oklahoma City Thunder v Houston Rockets - Game Four (more…)

Sneak Peak Of The LeBron XI Sneaker?

NBA Style

ALL BALL NERVE CENTER — Over the weekend, a series of photos popped up on Twitter from a Miami Heat practice, showing something people had been anticipating for a while now: We got a look of what seems to be an early make-up of the Nike LeBron XI, the next signature shoe for LeBron James.

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The shoe isn’t due to drop until next October, so it was a safe bet that these were at best a wear-test model that LeBron decided to give some run in practice.

After another image, this time a teal/pink colorway, popped up online this morning, LeBron’s longtime business manager Maverick Carter took to Instagram to provide a semi-official sneak peak of what he says is the “real LeBron XI”…

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Obviously, we could be so far ahead of the game that the shoe could change a good bit by the release in October, but these look to be pretty polished.

(via mavcarter)