by Zettler Clay IV

During a dead ball period in the Clippers-Heat game tonight, the ball landed in the hands of a Miami fan. LeBron James asked, well demanded, for the ball back. Then this happened:



Two weeks ago, ‘Bron made waves around the web with his takedown of a euphoric fan, who hit a half-court hook shot to win $75,000.

Earlier this week, NBA TV aired a segment of him meeting Rashawn King, a young man battling leukemia.

The King is burnishing his populist appeal…one interaction at a time.

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